Our Journey


You probably don’t associate Alaska with silicone rings, but as an Alaskan hunting guide, Groove’s founder Peter Goodwin saw the need for a ring that was not only safe and comfortable, but breathable and innovative.


Af ter working nights, month af ter month, to develop and build the first Groove Ring, Peter was finally able to put away the hunting guide boots and put on his CEO flannel (but he still gets those boots out for fun every now and then.)


Now with over a million rings sold, a move across North America to Nashville and 100+ employees later, Groove Life is not just a brand, but a lifestyle–and we’re just get ting started!


2016


FULLY FUNDED GROOVE RING KICKSTARTER


1 PETER HAS IDEA 2 3 GROOVE OPENS OFFICE IN ALASKA 2015 2017


2018


5 GROOVE LIFE EMPLOYEES SET UP COMPANY IN TENNESSEE


4 5


1 MILLIONTH RING SOLD


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