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Leaving a legacy behind is about more than creating the best outdoor and lifestyle products. At Groove Life, we work with purpose. We believe that with success comes a responsibility to make the world a better place. One of our 3 core values is to Reflect God and one of the ways we hope to do that is by giving back to those in need and investing in their lives, both at home in Tennessee and abroad.


JMI - Justice and Mercy International In Moldova, JMI works with the acutely vulnerable children and teenagers at high risk for being caught in the trafficking that is so prevalent there. Together, JMI and Groove Life work to create long-term, sustainable solutions to the trafficking problem in Moldova by offering paths to education and employment for the children and teens there. Groove Life directly contributes to: funding for school supplies for orphaned and vulnerable children, funding for monthly day camps in rural villages, and helping as-needed with the educational costs of Transitional Living teenagers.


Local and National Fire, Police, and First Responders We believe it is important to support those who put their lives on the line to protect and serve others. A part of the proceeds from the sales of our Hero rings goes to support our heroes locally and far away. We gladly give blue and red line rings to any service provider locally who visits our office. We love getting to know those who serve our community day in and out. We sponsor events locally and we serve through providing meals and refreshments at trainings for officers in the surrounding areas.


Tennessee Children’s Home The Spring Hill campus offers treatment for displaced families and residential care for boys 13-18 years of age. Children placed in residential care live in a group environment with house parents/ residential counselors. Groove supports the children’s home through financially contributing to their fundraising efforts.


Chosen Children Ministries We have partnered with Chosen Children Ministries (ccm.life) to make a difference in one small corner of the globe. In Nicaragua, there’s a small barrio called Renacer. This brand new community is currently home to about 300 people and is expected to grow to 10,000 over the next five years.


We are honored to be investing in this new community to provide children with food, education and healthcare. We believe that an investment in a brand new community is a small seed that will impact all future generations that make Renacer home, making a difference in thousands of happy children’s lives for years to come.


In addition to our work in Renacer, we love to support our local food banks, pregnancy centers and other organizations that bring help and hope to those experiencing the challenges of life.


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