Groove Life's Beginnings


In 1967, when my mother was a teenager, her family moved from Washington State to Alaska. And when I say family I do mean the whole family. Grandpa and grandma, my mom, and her brother John.


I later learned these were the glory days in Alaska. All you needed was grit and an airplane. Adventure was everywhere.


Through years of visiting Alaska and falling more in love with the state and the people with each visit, I decided to make the move to Alaska following high school in 2001. My love for the outdoors and wildlife led me to find work as an adventure guide.


My first official guiding season was on the Mulchatna River where my family had a lodge. This was truly in the bush, way out there in the middle of two million acres of wilderness.


I was 18-years-old, short on brains, but long on desire for any adventure.


Before I ever dreamed of starting a company like Groove Life®, most of my working life was seasonal. I was used to it and loved it. Every summer and fall I was an adventure guide in Alaska and when winter rolled around, I worked on construction crews. During one of the off seasons, while swinging hammers in my friend’s backyard, I met a young lady named Katie who was in college pursuing her doctorate in veterinary medicine. I asked her out on a date and began pursuing her in a serious way.


We fell in love, married soon after and had four kids in five years. With a newfound need for extra income and a stroke of inspiration, the Groove Ring® was born.


Groove Life Grows We set up shop at a lodge in Soldotna, Alaska, with a skeleton crew and swung into action. It was common for us to pull 20-hour days, learning everything from website design, to graphic design, to inventory management. It was all new. I was thrilled and terrified at the same time.


We had everything on the line. What if I failed at this? That ever-present thought drove me to work even harder.


Our first month in business we sold $2,000 worth of rings. I was pumped!


05


01


Our Brand Story


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92