Dear Queens Community,


Reflecting on the past year, I take a lot of pride in the incredible progress we’ve made in elevating the Queens University of Charlotte brand and getting more people to choose our institution – whether it’s as a student who enrolls in classes, patron who visits an arts event, fan who attends a game or donor who generously supports our institution. This past year was a year of building upon and refining important work we accomplished in 2023, when we launched a bold new university brand and an entirely redesigned website. These were two transformational initiatives that have strengthened the way we tell our story, engage our audiences, and position Queens for the future.


With those two initiatives under our belt, we wanted to focus 2024 on building and refining. With our new brand out in the world, how could we use it to create compelling messaging for prospective students? With our new website live, how could we use data and research insights to create an even better user experience?


In the following report, you’ll read about the tremendous progress we’ve made in getting people to choose Queens. Some of our achievements are very visible. We launched new advertising at Charlotte’s airport. We created a new place, called Royal Stories, where you can read about the incredible impact that our students, alumni and Queens community members are making. Other efforts are very much behind the scenes. We established new internal procedures for assisting our campus partners and acquired new tools that give us insights into how users navigate our website.


But in everything we do, there is great purpose, and we’re guided by priorities set in our strategic plan that provide a guide for us throughout the year. It’s only by working together toward these goals that we’re able to achieve such success – success that’s apparent in the numbers you’ll find throughout this report.


I’m thankful to lead such a thoughtful, collaborative, and talented team who ensures that every message, every campaign, and every interaction is reinforcing Queens as a place of excellence, opportunity, and impact – a place where all Royals Rise.


Justin Moss Assistant Vice President Marketing and Communications


3


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18