MARKETING


A large focus of our marketing efforts revolves around getting new students to choose Queens, including touchpoints that guide them from initially being interested in Queens all the way to enrolling in classes. Our marketing team works closely with both undergraduate and graduate admissions partners to develop messaging, send email campaigns, develop physical collateral, update our 3rd-party platforms, and so much more. Beyond enrollment marketing, this team collaborates with our tremendous partners across campus to get our various stakeholders to choose Queens, whether it’s getting more patrons to attend an arts event or getting more alumni to be engaged with the university. Social media is also a crucial part of our marketing efforts, and we use our channels to highlight important events, tell brand-enhancing stories, and engage prospective students by telling the Queens story.


Out-of-home Marketing:


In 2024, we launched an out-of-home marketing campaign for our redesigned McColl MBA. This included airport ads and strategically placed billboards in the Charlotte area.


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