to ensure that its role in society is better understood. “A helicopter is not an accessory. It’s vital to the world in so many ways. It’s vital to seeing the world and having joyful experiences, to saving lives in emergency services. It’s vital to keeping the power on and to the military for combat and moving supplies. Tere are so many more examples, and the expansion of the vertical aviation fleet and missions means that our role is just going to get bigger,” she says. “It’s so important that vertical aviation is accepted and embraced as essential to community life and to our economy.” Nicole was elected to the HAI Board of Directors in 2020
and helped spearhead the association’s 18-month strategic planning initiative, which yielded a roadmap for the asso- ciation’s future. Te plan details five strategic initiatives for
HAI that will position the industry for growth: ■ Unify the industry around a new vision of vertical aviation
■ Engage the global value chain to create a favorable envi- ronment that will help the entire industry thrive
■ Elevate the industry’s safety culture ■ Develop business resources that will help companies elevate their operational performance
■ Build and retain a skilled workforce. “As an industry, we’re in a time of expanding and refreshing
our identity.We’re recognizing that vertical lift has a whole new definition. Whereas historically it primarily denoted helicopters, it now applies to every type of vehicle that can fly vertically. We all share common flight characteristics, which opens up unique missions,” Nicole says. “I’m so excited and honored to lead the board and the
industry through the rebirth of HAI’s identity and the expansion of our mission,” Nicole adds. “I’m thrilled to see what we’ll become over the next 5 to 10 years. I look forward to boldly going where the technology takes us.”
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