“Your team are your eyes and ears,” says Nicole. “Tey’re
the smart people who can identify hazards. Without them, you’re in a much riskier position of not understanding what your hazards and risks are.” Nicole believes the SMS transformed Rainbow’s culture.
While rebranding her company, Nicole considered and
discarded many naming options
before choosing Rainbow. “The
rainbow is a huge
symbol of the beauty of Hawaii, as well as a reflection on the spectrum of its
people,” she says. (HAI/Andy Stenz)
“I sort of re-fell in love with my business after I implemented SMS,” she says. “SMS made it a place that everybody wants to come to every day, a place that has a strong mission and a strong sense of community. Before the SMS, we felt like an average company with average problems. Now, it feels like we really know who we are and where we’re going.”
Leading an Expanding Industry Nicole joined HAI in 2009 to gain a better understanding of the vertical aviation industry. Having attended every HAI HELI-EXPO® since, she sees firsthand the value of participating in the association’s annual conference and
trade show. “You learn about all the different lines of busi- ness and that the opportunities in this industry are endless if you put the effort in.” Nicole values HAI’s ability to connect the industry. “Te
biggest benefits of HAI are building relationships, network- ing, and finding dynamic and workable solutions for industrywide issues. We’re better together as a vertical lift community,” she says, “and all organizations in the industry can rely on HAI to be a trusted resource to address our challenges. “I try to be the example of what I want to see in the world,
in my business, and in my local community. I implemented an SMS at Rainbow Helicopters, and I encourage others to use one. I look for ways to reach out and help companies that are facing the same legislative issues as mine. If we all do that, we’ll be better together.” Nicole is passionate about vertical aviation and wants
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