Optimism was high at HAI HELI-EXPO 2022, with several manufacturers reporting sales close to or beyond pre-pandemic levels.
opportunity. “We learned a hell of a lot. Working as a team, with the people who are next to the market, you can do a tremendous amount of work for your customers.” Pratt & Whitney Canada shared in a statement that it
focused on sustainability and advanced its development of hybrid-electric propulsion technology with funding from the governments of Quebec and Canada.
Finding the Digital Connection As VP of business development for commercial and inter- national military at Sikorsky, a Lockheed Martin company, Eric Schreiber felt pretty confident sales and operations in 2020 and 2021 would remain fairly steady. His real concern was the lack of customer connection during the pandemic and how that would affect business in 2022 and beyond. What developed surprised him. “As quickly as we adapted
to Zoom and other mediums of communications, our cus- tomers did too,” Schreiber says. “Our employees developed connections in new ways. Zoom calls can happen in the middle of the night when it works for the customers. We’re finding our customer relationships are stronger than they were before.” Sikorsky also reevaluated its investments during the pandemic to maximize returns, Schreiber adds. When sales slowed, the company reallocated funds to support higher demand for aircraft such as the Firehawk to meet the world’s growing need for wildfire suppression tools. Sikorsky was able to expand the Firehawk’s customer base to Eastern Europe and the Asia-Pacific while also making advancements such as ADS-B Out qualification.
JUNE 2022 ROTOR 39 Airbus Helicopters took a similar tack. As sales slowed in
2020, the company turned its attention to research, devel- opment, and innovation, particularly in sustainability and digital services. Te company launched its HDataPower digital connectivity suite in 2021, one of the results of this focus. For Leonardo, the ability to pivot quickly helped maintain
the company’s momentum, says Roberto Garavaglia, SVP of strategy and innovation at Leonardo. Located in Italy, a
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