UPDRAFTS
VAI BRIEFS VAI Finalizes Rebranding with New Website, Publications
VAI HAS COMPLETED THE REBRANDING of the association with the launch of new communication tools, including an updated website, a refreshed daily newsletter, and a redesigned magazine, all tailored to reflect the growth and transformation of the vertical aviation industry. The new website,
verticalavi.org, along with the VAI Daily e-newsletter and POWER UP magazine, represents the commitment of the association, formerly known as Helicopter Association International, to expanding its reach. “We used a deliberate, focused approach to create a
brand that represents, advocates for, and promotes all vertical flight aircraft,” says James Viola, president and CEO of VAI. “The launch of our new website, magazine, and
newsletter is the result of years of research, discussion, and collaboration.” The revamped website introduces several new features,
including VAI’s Resource Hub, which provides easy access to events, videos, regulations, articles, and other items. Our Regulatory Action Center offers guidance on regu- lations, rulemaking, and standards. An expanded career development section supports those exploring careers in vertical aviation. Additionally, a dedicated member benefits page outlines programs and discounts available to VAI members. POWER UP magazine, previously published as ROTOR magazine since 1988, debuted its new look with the
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