FOR ALL OPERATORS NEW ERA OF COLLABORATION
Our trade has always been fragmented, as are the rules and regulations of the different councils we work under. This has allowed the multinational apps to grow to the size they are, and there is no doubt that they will continue to increase their market share unless local operators start working together to join up the dots.
It is therefore vital to understand that the era of individual firms operating in isolation is in the past. The route to our industry’s survival is collaboration, which I believe can be achieved without compromising the interest of our own individual businesses.
Whilst app drivers often toil relentlessly for unmet rewards and regularly complain about low fares; many nevertheless continue to choose this path purely for the convenience and sheer number of trips on offer.
Local firms like ours, have a unique opportunity to provide a more appealing arrangement for these drivers and so win them back to join our own circuits. The key lies in collectively utilising available resources, a goal that has been elusive in the past due to the need for collaboration between different firms. However, with new technology, we can now accomplish this without the necessity of formal or informal agreements being made by any firm.
PASSENGER NEEDS
We all know what passengers want when they’re on the move; a fast, easy, safe and convenient way to book their trip and we all know what app has the most business on it. A clean cab to arrive quickly and on time. That’s what we, as an industry, must work on together, to ensure we give the public another real option with enhanced features giving them confidence to jump to a new app.
TECHNOLOGY
It’s no secret that technology has significantly helped our industry, and in fact we all, including the multinational apps, use the same business model, just packaged in different ways. However, the fundamental issue with this current business model, which no one as yet has addressed, is the lack of transparency and choice, and this is the cause of so many problems that we operators have to deal with on a daily basis.
But now we’re in a new era, with emerging technologies offering fresh means and tools that can redefine the rules of the game and more importantly give us the operators a real opportunity to work together.
PHTM NOVEMBER 2023 LET’S THINK OUTSIDE THE BOX
Transparency will result in trust and choice will bring satisfaction. This is why I would like to introduce you to Safekab/Safewalk, which I believe has resolved both these issues. Safekab is not a dispatch system or an app but represents a totally new concept and a fresh business model. It is a profoundly significant develop- ment, and I encourage you to explore it, at least for your own understanding. It does not require any change to your current daily operations however, it will open new opportunities that will help your firm offer an improved safe service for your community and choice to both your customers and drivers.
Safekab also addresses a crucial issue currently facing our industry which is whether operators act as the principal or not. This is fundamental to the financial survival of any private hire or taxi firm. The current business model has been identified by the courts as the operator acting as principal. However, we believe using Safekab overcomes this issue for the operator.
Safekab’s mission is to improve the current model by: ● Connecting drivers to passengers ● Putting drivers in the driving seat ● Total transparency for both parties
● Ensuring job satisfaction ultimately leading to better customer service
● Fostering a safer working environment
Simultaneously, Safekab also provides customers with an enhanced service and more choice, giving them control and so guaranteeing their satisfaction.
Sakekab is a 100% automated service that provides national coverage using local cab firms to offer a totally transparent service to both customers and drivers. It is designed to run alongside your current dispatch system but it would help if your technology partners also embraced this new concept.
Safekab will provide the opportunity for you to win back lost drivers and customers and help your firm to thrive and perhaps even expand in this new world.
Safekab offers a comprehensive solution. I firmly believe it’s a solution worth serious consideration.
Can Safekab join up the dots? I really think so.
Want to learn more? Please contact Gavin on 07917 669182 or
gavin@safekab.co.uk
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