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GREEN MEANS GO


OCTOPUS & FREENOW BY LYFT PARTNERSHIP SLASHES CHARGING COSTS FOR CABBIES


A new deal between Octopus Electroverse and Freenow by Lyft is set to make electric driving significantly cheaper and easier for taxi drivers across Europe. The partnership provides tens of thousands of drivers across 180 major cities in the UK, Ireland, Germany, Italy, Spain, Poland and Greece, with access to discounted public charging and a simplified system for finding power points. In the UK, the savings are particularly high, with drivers and fleet owners able to cut their public charging bills by more than 40 per cent annually. This is estimated to save individual drivers approximately £1,100 a year, helping to lower the high costs of running a taxi while also


encouraging a move toward


cleaner transport. To benefit from these savings, drivers can link their Freenow accounts to the Electroverse platform, which provides access to 80 per cent of all public chargers in Europe. The platform also offers practical tools like route planning and live maps that work directly with in-car systems. Matt Davies, Founder and Director of Octopus Electroverse, expressed his enthusiasm for helping high- mileage drivers, stating: “Our partnership with Freenow by Lyft is particularly exciting as it brings even more discounts to such an important sector. “And with their drivers spending so much of their day on the road,


being able to help them find chargers quickly and charge affordably is fantastic – and who doesn’t love snapping up savings of over 40 per cent?” The move is part of a broader effort to clean up city air by making the switch to electric cars more realistic for professionals. Felix Brand, Chief Strategy Officer at Freenow by Lyft, said the goal is to help cities meet climate targets, adding: “By making the transition to


electric vehicles more


f inancially appealing, we hope to encourage more drivers to make the switch, supporting cities in reducing emissions and accelerating their journey toward climate-neutral, fully electrified transport systems.”


PHTM MARCH 2026


49


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