SOCIAL MEDIA SAVVY... THE YEAR OF 2020 AND A LOOK AHEAD TO 2021
Social media algorithms are set up to try and keep customers on their platforms – anything sending people to a website naturally has less prevalence and importance to the social powerhouses.
With features such as Messenger chatbots available, being able to keep an entire conversion process from enquiry to confirmation within Facebook is a huge step forward and simplifies the customer journey even further – and as we all know, the simpler the process the more bookings we will see.
DEVELOPING PARTNERSHIPS
Our second big prediction for 2021 is the continued and developing partnership between businesses and fleets to help carry out deliveries. Both the hospitality and taxi/private hire industries have been hit incredibly hard by the COVID-19 restrictions. Simply put, restaurants, takeaways and more won’t look to recruit their own drivers if they have a base of cars already available in the local area.
What began as a necessity due to COVID will blossom into long-term relationships that benefit both fleet and the outlet – customers who use certain takeaways will be exposed to the fleet and vice versa, driving new interest and income to both.
How does this link into social? Well, you need to showcase exactly who you are working with and what you can offer! By advertising regularly that you are open to doing deliveries and collaborating with local businesses, new partnership opportunities will appear. Furthermore, by generating this discussion on social, your community will be able to use their favourite cab service to get their favourite items delivered, all while keeping the revenue and custom within the local area!
OUR FINAL PREDICTION
For 2021 is the rise of shopping and making purchases directly through social. Instagram and Facebook have already rolled this out for certain industries in 2020 to astounding success, and we see a huge focus on diversifying this platform to include more industries, products and services over the next 12 months.
JANUARY 2021 Curtis Gabriel is a full-service digital
marketing agency specialising in social media, SEO, PPC and web. To enquire about their services, please email:
matt@curtisgabriel.com or call 07508 874119
39
To round things off, we strongly advise all fleets look at incorporating a social media and digital marketing strategy in 2021. Whether you do this in house, by yourself or look to seek the help of a professional agency, getting a proper strategy in place will position your fleet in a way that capitalises on all digital and online sales opportunities.
By tying in with key dates (more on that later) and keeping up a constant level of dialogue with your communities, social is the perfect way to spread positivity, engage your locals and generate more business.
With digital marketing and sales playing an increasing role in business development, you simply can’t look at social media as an unimportant thing anymore – it is here, it is now and IT IS WHERE YOUR CUSTOMERS ARE.
Here at Curtis Gabriel, we have produced a key dates calendar in cohesion with PHTM that highlights key dates throughout the year. From key holidays and religious dates to more community-centric and ‘fun’ dates, there is always something going on you can tie in with to promote your brand.
To download a copy of our key dates calendar, please follow the below link:
https://tinyurl.com/y2tqapsc
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