ADVERTORIAL “ 30


The importance of having a great website and marketing strategy


Another way in which people can find your website is through a successful PPC campaign, where you can appear in the ‘sponsored ads’ section at the top of a Google search results page, for a variable fee."


FOR many industries, the market is particularly crowded in this day and age and it’s now more important than ever for businesses to be standing out from the crowd and rising above their competition. Although there are many ways in which this can be done, one of the key things to consider is your marketing strategy and digital presence.


Here at Vooba, we specialise in producing exceptional websites and digital marketing plans for all of our clients. We’ve put together some helpful tips to help your business become more successful:


Why is it important to have a decent website? Your website is the first impression many clients will have of your business and it’s vital that it is not only sleek and professional- looking, matching your brand guidelines, but that it is also easy to navigate. You should take into account the different platforms your users may be viewing from by ensuring that your website is mobile responsive, due to the large percentage of users who will be viewing on such devices.


Your website must also be both informative and engaging, with quality content which offers the solutions your audience is looking for. It is important to keep your website up to date with the latest news and information relating to your business.


How do people find your website? If you were to do a generic search of your industry, you would likely find hundreds, if not thousands, of competitors. So, you may be wondering, how on earth will people find your website? Investing in your website’s SEO is vital in order to appear for the right search terms and rank above your competitors, bringing more potential customers to your own website.


Another way in which people can find your website is through a successful PPC campaign, where you can appear in the ‘sponsored ads’ section at the top of a Google search results page, for a variable fee.


How important is it to build your brand through social media? Social media is becoming increasingly popular with each day that passes and for many, this is one of the most important ways in which you can promote your business to a wider audience. It’s a great time to reach people who are not actively searching for any services, by building your brand and showing appealing advertisements to your target market.


Get your free marketing audit As you can see, having a great marketing strategy in place is vital for the success of your business. Get in touch with Vooba today to receive a free marketing audit and find out more about how we can help to increase the success of your business.


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