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BSI FLEX SETS THE PACE


How to build trust in


digital trade


Digital trade has become part of life for businesses and consumers, but at the same time there are aspects of it where trust can be an issue, such as how our private data is used. David Cuckow, Associate Director, Digital at BSI, makes the case for using standards to build greater trust in the digital world and put our minds at ease.


T


he impact of the digital world on our lives has been profound. Alongside acknowledgement of the incredible new ways it has given us of communicating and


doing business there is sometimes unease about how it may affect our lives in ways we don’t quite understand. As digital exploded in the late twentieth and early twenty-first century, regulations struggled to keep pace. It is now better understood that digital technologies are borderless and the way they develop is very difficult for individual governments


to control. In contrast to products, digital technology applied to services can be more complex due to their intangible nature. It is against this backdrop that David


Cuckow, Associate Director, Digital at BSI believes there is a critical role for standardization to help build a consensus on ‘what good looks like’ in the digital world, increasing trust and benefitting ethical busi- nesses and consumers alike. “It’s very hard to predict developments in the digital world so it’s really important that good practice, represented by standards, is on the table at the


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