OUR VISION A world where sustainable development is a reality for all
OUR MISSION Together we drive development, strengthen communities and empower people
16 OPEC FUND VISUAL IDENTITY GUIDELINES PHOTO: Hung Chung Chih /
Shutterstock.com Color palette
The OPEC Fund colors are strong and positive. They feel clean, simple and classic. These colors build on our communications heritage and refer to the Sustainable Development Goals, which form a central focus of our work.
PRIMARY COLORS Our primary colors are Dark Sky and Bright Sky. They are used prominently throughout all of our communications.
SECONDARY COLORS Our secondary colors are used as accent colors. They help bring character and expression.
Our secondary colors are Light Blue, Green, Yellow and White. These colors are used as accents to support the primary colors, bringing character and expression to our communications.
These colors also include natural tones designed to complement some of the brighter, more vibrant colors. There’s also a sense of nature, natural materials and energy within these colors.
COLOR TYPES Four of the most popular color types that we’re going to discuss — Pantone, CMYK, RGB and Hex — all fall into one of the two basic categories. Pantone and CMYK are for print. RGB and HEX are for onscreen.
Secondary color palette
Primary color palette
DARK SKY PANTONE: 293 C CMYK: 100-70-0-23 RGB: 0-60-165 HEX: #003CA5
BRIGHT SKY PANTONE: 299 C CMYK: 70-15-0-0 RGB: 0-163-224 HEX: #00A3E0
LIGHT BLUE PANTONE: 290 C CMYK: 27-0-0-0 RGB: 185-217-235 HEX: #B9D9EB
GREEN PANTONE: 7465 C CMYK: 65-0-38-0 RGB: 64-193 -172 HEX: #40C1AC
YELLOW PANTONE: 1225 C CMYK: 0-23-80-0 RGB: 255-200-69 HEX: #FFC845
WHITE
CMYK: 0-0-0-0 RGB: 255-255-255 HEX: #FFFFFF
PHOTO: Unsplash
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OPEC FUND VISUAL IDENTITY GUIDELINES
Color palette
TERTIARY COLORS Our tertiary colors are used mainly in applications where more color options are needed, e.g. infographics-heavy content
web, etc…).
SONIC SILVER PANTONE: 424 C CMYK: 0-2-0-55 RGB: 116-114-116 HEX: #747274
AQUA FOREST PANTONE: 2249 C CMYK: 39-0-28-36 RGB: 99-163-117 HEX: #63A375
ASH GRAY PANTONE:
AY NE:
WARM GRAY 3 C 0- 10-2
GRAY
CMYK: 0-1-10 7 5-183
HEX: #B9B7A7
RGB: 185-183-167 9B7
LAGOON PANTONE: 321 C CMYK: 100-3-0-44 RGB: 0-140-144 HEX: #008C90
INDIGO DYE PANTONE: 302 C CMYK: 100-33-0-64 RGB: 0-61-91 HEX: #003D5B
SUNRAY PANTONE: 2006 C CMYK: 0-26-69-7 RGB: 237-174-73 HEX: #EDAE49
BRICK PANTONE: 7418 C CMYK: 0-65-56-18 RGB: 209-73-91 HEX: #D1495B
MAIZE PANTONE: 719 C CMYK: 0-16-35-7 RGB: 237-199-155 HEX: #EDC79B
NE: 7 0-16- 7-19 DC7
CHESTNUT PANTONE: 4105 C CMYK: 0-41-47-61 RGB: 99-58-52 HEX: #633A34
CORAL PANTONE: 1635 C CMYK: 0-43-59-2 RGB: 251-143-103 HEX: #FB8F67
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