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OUR VISION A world where sustainable development is a reality for all


OUR MISSION Together we drive development, strengthen communities and empower people


16 OPEC FUND VISUAL IDENTITY GUIDELINES PHOTO: Hung Chung Chih / Shutterstock.com Color palette


The OPEC Fund colors are strong and positive. They feel clean, simple and classic. These colors build on our communications heritage and refer to the Sustainable Development Goals, which form a central focus of our work.


PRIMARY COLORS Our primary colors are Dark Sky and Bright Sky. They are used prominently throughout all of our communications.


SECONDARY COLORS Our secondary colors are used as accent colors. They help bring character and expression.


Our secondary colors are Light Blue, Green, Yellow and White. These colors are used as accents to support the primary colors, bringing character and expression to our communications.


These colors also include natural tones designed to complement some of the brighter, more vibrant colors. There’s also a sense of nature, natural materials and energy within these colors.


COLOR TYPES Four of the most popular color types that we’re going to discuss — Pantone, CMYK, RGB and Hex — all fall into one of the two basic categories. Pantone and CMYK are for print. RGB and HEX are for onscreen.


Secondary color palette


Primary color palette


DARK SKY PANTONE: 293 C CMYK: 100-70-0-23 RGB: 0-60-165 HEX: #003CA5


BRIGHT SKY PANTONE: 299 C CMYK: 70-15-0-0 RGB: 0-163-224 HEX: #00A3E0


LIGHT BLUE PANTONE: 290 C CMYK: 27-0-0-0 RGB: 185-217-235 HEX: #B9D9EB


GREEN PANTONE: 7465 C CMYK: 65-0-38-0 RGB: 64-193 -172 HEX: #40C1AC


YELLOW PANTONE: 1225 C CMYK: 0-23-80-0 RGB: 255-200-69 HEX: #FFC845


WHITE


CMYK: 0-0-0-0 RGB: 255-255-255 HEX: #FFFFFF


PHOTO: Unsplash


17


OPEC FUND VISUAL IDENTITY GUIDELINES


Color palette


TERTIARY COLORS Our tertiary colors are used mainly in applications where more color options are needed, e.g. infographics-heavy content


web, etc…).


SONIC SILVER PANTONE: 424 C CMYK: 0-2-0-55 RGB: 116-114-116 HEX: #747274


AQUA FOREST PANTONE: 2249 C CMYK: 39-0-28-36 RGB: 99-163-117 HEX: #63A375


ASH GRAY PANTONE:


AY NE:


WARM GRAY 3 C 0- 10-2


GRAY


CMYK: 0-1-10 7 5-183


HEX: #B9B7A7


RGB: 185-183-167 9B7


LAGOON PANTONE: 321 C CMYK: 100-3-0-44 RGB: 0-140-144 HEX: #008C90


INDIGO DYE PANTONE: 302 C CMYK: 100-33-0-64 RGB: 0-61-91 HEX: #003D5B


SUNRAY PANTONE: 2006 C CMYK: 0-26-69-7 RGB: 237-174-73 HEX: #EDAE49


BRICK PANTONE: 7418 C CMYK: 0-65-56-18 RGB: 209-73-91 HEX: #D1495B


MAIZE PANTONE: 719 C CMYK: 0-16-35-7 RGB: 237-199-155 HEX: #EDC79B


NE: 7 0-16- 7-19 DC7


CHESTNUT PANTONE: 4105 C CMYK: 0-41-47-61 RGB: 99-58-52 HEX: #633A34


CORAL PANTONE: 1635 C CMYK: 0-43-59-2 RGB: 251-143-103 HEX: #FB8F67


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