SECTION 1 – THE MAYNOOTH BACHELOR OF ARTS DEGREE CAO CODE: MH101 POINTS 2018: 320
Why choose this subject?
Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local experts in different marketing topic areas, such as online retailing, digital marketing, marketing in small and medium sized enterprises, and consumer behaviour, who bring profound insights into the practicality and complexity of the marketing subject.
> Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise according to your strengths and interests.
> Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture.
> Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.
Options after graduation?
> Business graduates are consistently among the most employable in the Irish education system. Marketing careers include roles in advertising, brand management, digital marketing, international marketing, mobile marketing, public relations, sales, and social media marketing.
> Typically, marketing graduates enter employment in a marketing role in either a private, public or not-for-profit organisation; enter employment in an organisation in a business role; or continue their education with a postgraduate degree.
> The School of Business also offers a range of postgraduate programmes for Marketing graduates.
DR. CHRISTIAN MARTIN
Photo: Dr Christian Martin co-authored a conference contribution to the American Marketing Association Winter Academic Conference (AMA Winter). The 2018 AMA Winter conference is held in New Orleans, LA, USA and is one of the largest and most important marketing conferences worldwide.
Contact us
Maynooth University School of Business Building, North Campus
business@mu.ie + 353 1 708 6520/+ 353 1 474 7207/+ 353 1 708 3703
www.maynoothuniversity.ie/business Find us on Facebook, Twitter, Instagram and LinkedIn
Business (Marketing) is also available in MH404 MKT: BBS Marketing p. 136
Some Marketing options are also available in MH404 BMA: BBS Business and Management p. 134 MH405: BBS Equine Business p. 137
You might also like Other Business subjects in the BA degree p. 48-51 Our range of specialised Business degrees - see section 3
Full degree and module detail on our Course Finder
www.maynoothuniversity.ie/level8 on webchat 53
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