Washington International Continues to Shine at PGEC, continued...
2022, who stated they did not see any WIHS logo wear. Write in comments in-
cluded a need for more kid size t-shirts and some disappointed spectators who said the logo wear booth was closed after the show while people were still shopping.
Digital Program For the second year in
a row, WIHS did away with its traditional print- ed souvenir program and went with a digital ver- sion. A majority of people, however, (55%) still do not even know there is a digital program. T is was actually an increase over 2022.
Show Extras
While most people go to WIHS for the com- petition, the demonstrations and extras that WIHS traditionally presents are also a big draw. T is year’s show saw an increase in those who felt the non-competition demonstrations were “just right” (55%) with an increase for those who felt these demonstrations “exceeded ex-
Spectators are still not aware of the digital program.
pectations.” Unfortunately, our survey also showed there was an increase in those who did not know about the non-competition demonstrations. Kids’ Day this year was not held at the National Harbor, but there was a Kids’ Day outside the PG Equestrian Center. Unfor- tunately, our survey showed that as it was last year, most people (75%) did not know about Kids’ Day. T is was the same for other special events WIHS off ered – 84.6% of survey responders reporting they did not know of any extra events.
Parting Words
At the end of our survey, we asked respond- ers to write in any additional comments on this year’s show and why or why not they plan to attend in 2024. “Even with the need for improvements, it is
an incredible experience for kids and families! We can’t wait for next year.” “It’s a shame that the show was pushed out of Capital One Arena and DC. T e event seems to have lost its luster at PGEC.” “Loved it!”
“While very happy the show is out of DC, this
year’s WIHS did not capture the magic of years past with so many educational and demonstra- tions and exhibitions and vendors of all types.” “T e best class of barn night is the costume
class but it never starts until 9:30ish. Half the crowd is leaving before and during the class as a large percentage of the audience are kids that just can’t function the next day. Please move that class up in the schedule even if it means moving the time up or swapping with the FEI class.” “It’s a rare, local family friendly opportunity to be up close to such incredible jumping, riders and mounts. Improvements are needed but we will be back again in 2024!”
Guy McLean returned to WIHS this year as one of the show’s demonstrations.
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