This term: Visibility
Raising the profi le of your PTA is a win/win, increasing donations and attracting new volunteers
What is it?
Your PTA could be run by the most dedicated team ever, but you’ll achieve bigger and better things if everyone knows what you’re doing. Increasing visibility will help recruit volunteers, increase donations, build relationships outside the school and embed a culture of supporting the PTA at your school. Don’t be shy – shout your
achievements, and those of your hardworking team, from the rooftops!
KNOW
DID YOU
People power
According to the Offi ce for National Statistics and the National Council for Voluntary Organisations, in the past year nearly one in three people – around 20 million people – have done
voluntary work. Their hard work accounts for nearly one per cent of the country’s GDP. These volunteers are the lifeblood of every PTA, and nothing would happen without their dedication. It can also be a rewarding experience for the volunteers themselves – research by national volunteering charity TimeBank reported that a quarter of people aged between 35 and 44 found volunteering was benefi cial to their health.
5 IDEAS FOR
Getting the word out
Newsletter – does your school have a newsletter? It’s the perfect place to showcase the PTA’s triumphs
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to add a ‘Who we are and what we do’ sign about the PTA, including contact details for new volunteers to get in touch
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5
Welcome pack – welcoming the new intake of pupils is ideal for
letting a whole new group of parents know what you do.
Press release – if you’ve got big news to share, take it to the
papers. (See page 33 for how to write a press release and who to approach.)
Noticeboard – ask the school if there’s space on the noticeboard
Social media posts – Twitter, Facebook and Instagram are your
friends here; update them regularly with your news
YOU’LL NEED TO
Keep your message clear
●What’s your most important point? – whether it’s a social media post or a noticeboard poster, be clear about your main message ● Be specifi c about your goal – what message do you want people to take away? Do you want their time? A donation? Is it a date for the diary? ● Stick to your key message – people have busy lives and short attention spans, so stick to your most important point, and don’t get sidetracked ● Design – long blocks of text can be off-putting to readers. Break things up into sections that are more appealing to read ● Read it and read it again – double check for spelling mistakes which can be distracting to the reader and can undermine your message.
IMAGES: HOMEPIXEL; EBTIKAR; KRIANGSIT/
ISTOCKPHOTO.COM
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