Cover story
What’s next for PTAs?
We asked PTAs what had changed for them since the start of the pandemic. Here, we reveal what they’ve tried, what they like and what they can’t wait to drop
C More than 94%
of PTAs told us the pandemic affected the way they operated
harlotte Morris says good night to her children and five minutes later she’s on Zoom, planning a trail with other
members of the PTA at Newbridge Primary School, Bath. The PTA has posted a call for entries on Facebook and will publicise the event through its social channels. Parents will be
able to download trail maps from the school’s website and donate to the PTA using a QR code. On the refreshments stall, tea and cake will be paid for using contactless payments. But the PTA isn’t doing it this way because of lockdown restrictions – things have changed and they aren’t going back. ‘When we held our scarecrow trail
94%
in July, lockdown forced us to do things differently,’ says Morris. ‘But a lot of it works well. We’ll never put another flyer in a book bag, and we’d be lost without Google forms. Social media has become the preferred way for the PTA to communicate – it’s efficient for us and parents find it easier too.’ More than 94% of PTAs we spoke
to told us the pandemic affected the way they operated, and an overwhelming majority agreed some change was for the better. Only 3% thought everything would return to how it was before. As with so many tales of human
interaction, the trend is towards digital. Since March 2020, more than 80% of our respondents have begun holding meetings or communicating with supporters online, over 85% have undertaken new digital fundraising and more than half have held a new online event.
pta.co.uk AUTUMN 2021 19
IMAGE: SAY-CHEESE/
ISTOCKPHOTO.COM 35 PTAS FILLED IN OUR SURVEY DURING JUNE 2021. ADDITIONAL INFORMATION FROM FACEBOOK AND INTERVIEWS HELD WITH PTAS DURING JULY 2021
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