HOW WE
DID IT Two schools share their stories of fundraising success
‘We raised more than £7,000 with a 50th anniversary appeal’
T
he Key Stage 1 playground at our one-form entry infants on the outskirts of Cheltenham was lacking in
equipment, so we decided to mark the school’s 50th anniversary by fundraising for a fantastic new play zone. We wanted a play area that was imaginative, interactive and fun – and the quotes we received came in at around £20,000. As a PTA, we planned to cover around half of this through our reserves and through applications for match funding grants. We also launched an ambitious £10,000 crowdfunding campaign on the GoodHub platform, which we already use for regular giving donations.
The campaign began in spring
2023 and we asked all the pupils to help us celebrate and raise money by doing a 50-themed fundraising challenge of their choice. We publicised the campaign on social media and through the class reps, telling parents how they could create a linked fundraising page for their child by clicking the ‘Fundraise for us’ button on our GoodHub homepage. They could then add a few lines of text about their chosen activity, upload a photo if they chose to, and share with their family and friends directly through the social media links on the page. Each child’s page had its own QR code so that people could
give directly to their individual challenge, with supporters and their donations and messages of encouragement displayed down the page. We also gave an option for children to be part of a leaderboard, showing the live fundraising totals on our homepage. The children rose to the challenge,
with some raising more than £500! They really enjoyed ‘owning’ their own page and documenting their fundraising. One pupil did a ‘50 artworks challenge’, another a ‘50 book challenge’ and two sisters did ‘50 ways to be helpful in 50 days’. We also had a Lido 50, along with 50 hours of silence, 50 dances in June and 50 litter picks.
‘The campaign began in spring
2023 and we asked all the pupils to
help us celebrate and raise money by doing a 50-
themed challenge of their choice’
28 SPRING 2024 FundEd
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