Partnerships
Try to offer something for everyone (including
students) and a mixture of formal and fun
TIPS FOR ANNIVERSARY PLANNING AND DELIVERY
Consider tweaking your branding for a special year – we went gold
Punctuate your year with milestones and
give it a clear beginning, middle and end
Use volunteers as much as possible,
including a student committee
Plan well in advance – we started in late 2021
Think about creating purpose
and legacy to give depth to the year
Talk about the future as much as the past – the most common question
we’ve been asked this year is ‘What’s your next project?’
Contact the media and make the local area feel involved and proud too – we ran a community café and flew our flag on the museum roof on our
launch day to take the anniversary out to the town, which helped get regional TV coverage
Control any
costs and seek sponsorship – if you can’t
afford it, don’t do it!
Maintain momentum and measure impact, and
document as much as you can to create an
anniversary file to keep in your archive
well attended. We were also fortunate to get many offers of sponsorship and fi nancial support for the events, from new donors as well as existing ones. Five sponsors stepped forward to sponsor each of our Extraordinary People Awards, including ek robotics, Racelogic and HSO. We also had generous support from individual alumni. Interestingly, the majority of sponsorship came from alumni in the United States. This made a huge difference to what we were able to deliver and it meant that the major events were cost neutral. The widespread support and
excitement created by the anniversary among all of our stakeholders has been brilliant. Perhaps we were lucky with the timing, but it seemed as though our whole school community felt very ready for a positive year of celebration! The anniversary has allowed us all to take stock, pay
20 SPRING 2024 FundEd
‘We were fortunate to get many offers of sponsorship
and financial support for the events, from new donors as well as existing ones’
tribute to the past and look forward to the future. It has also elicited many expressions of deep appreciation and respect for the school, leaving us in no doubt about how people feel. We’ve been able to strengthen our
relationship with the town, and we’ve planted local woodland and carried out more than 5,000 hours of volunteering. We recruited 343 career mentors for our sixth form, as well as new volunteers and pledges of support for our future capital projects. We have the sense that the true legacy of the 600th anniversary will continue to reveal itself over many years to come.
IMAGE: ALISA ZAHORUIKO/
ISTOCKPHOTO.COM
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