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Partnerships


Try to offer something for everyone (including


students) and a mixture of formal and fun


TIPS FOR ANNIVERSARY PLANNING AND DELIVERY


Consider tweaking your branding for a special year – we went gold


Punctuate your year with milestones and


give it a clear beginning, middle and end


Use volunteers as much as possible,


including a student committee


Plan well in advance – we started in late 2021


Think about creating purpose


and legacy to give depth to the year


Talk about the future as much as the past – the most common question


we’ve been asked this year is ‘What’s your next project?’


Contact the media and make the local area feel involved and proud too – we ran a community café and flew our flag on the museum roof on our


launch day to take the anniversary out to the town, which helped get regional TV coverage


Control any


costs and seek sponsorship – if you can’t


afford it, don’t do it!


Maintain momentum and measure impact, and


document as much as you can to create an


anniversary file to keep in your archive


well attended. We were also fortunate to get many offers of sponsorship and fi nancial support for the events, from new donors as well as existing ones. Five sponsors stepped forward to sponsor each of our Extraordinary People Awards, including ek robotics, Racelogic and HSO. We also had generous support from individual alumni. Interestingly, the majority of sponsorship came from alumni in the United States. This made a huge difference to what we were able to deliver and it meant that the major events were cost neutral. The widespread support and


excitement created by the anniversary among all of our stakeholders has been brilliant. Perhaps we were lucky with the timing, but it seemed as though our whole school community felt very ready for a positive year of celebration! The anniversary has allowed us all to take stock, pay


20 SPRING 2024 FundEd


‘We were fortunate to get many offers of sponsorship


and financial support for the events, from new donors as well as existing ones’


tribute to the past and look forward to the future. It has also elicited many expressions of deep appreciation and respect for the school, leaving us in no doubt about how people feel. We’ve been able to strengthen our


relationship with the town, and we’ve planted local woodland and carried out more than 5,000 hours of volunteering. We recruited 343 career mentors for our sixth form, as well as new volunteers and pledges of support for our future capital projects. We have the sense that the true legacy of the 600th anniversary will continue to reveal itself over many years to come.


IMAGE: ALISA ZAHORUIKO/ISTOCKPHOTO.COM


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