a rise in referrals for counselling services. The constraints of outdated facilities made it hard to devote space to physical and mental health activities, or to encourage young people to try new things. Drawing on research data and
with the input of key advisors (including sports governing bodies, primary schools, local sports providers, universities, the county sports partnership and professional sports clubs such as Arsenal FC), the school designed new sports facilities to revolutionise the physical learning experience, and to inspire young people of all abilities to follow an active and balanced pathway at school, university, in their community, and into employment. Our Sports Campus was designed
to be light, welcoming and accessible, with an energetic VIVA Fitness Suite, calm Mind & Body Zone for yoga, dance and wellbeing classes, and a futuristic Sports Lab to explore the role of technology in sport. Combined, these facilities offer young people and the community opportunities to be active and to attend a free programme of lectures and seminars provided by visiting sports and wellbeing specialists.
Funding options With no statutory funding available, it was clear the project needed to be funded by a charitable campaign. Our application to benefit from the sugar tax was refused, and Sport England funding for schools had been so drastically reduced that it wasn’t an option either.
Funding strategy At the core of our 600 Campaign strategy is a philosophy that adopts an innovative approach to sponsorships, philanthropy, community and sustainability. Whether it’s corporate partnerships,
or links with local sports clubs, charitable foundations or community groups, the school focuses its energies on engaging like-minded people and creating positive change for all. With this in mind, we developed the Sports Campus fundraising campaign as follows:
1. CASE FOR SUPPORT A document to outline why the campus was needed, the benefits it would bring, and why funding was sought. One page and longer versions were distributed, and also posted on our website. This enabled early discussions with community
Staff, parents and governors climbed Yorkshire’s Three Peaks to raise money
and potential supporters, and influenced building design.
2. CALENDAR OF FUNDRAISING EVENTS We set out a calendar of regular events to create a campaign structure and milestones. Launch receptions were held at school and the House of Commons. We held regular engagement, briefing and thank you events for supporters. We organised fundraising dinners at Arsenal FC, the RAF Club and Williams F1. We held a Gin & Jazz evening at school.
3. APPLICATIONS TO TRUSTS AND FOUNDATIONS We targeted suitable grant providers and held discussions with funders to understand the application criteria and enable a compelling application to be made. We also worked collaboratively, asking the trusts for help and advice during applications where possible.
The school focuses its energies on engaging like- minded people and creating positive change for all
24 SPRING 2022 FundEd
4. MAJOR GIFTS PROGRAMME We held one-to-one discussions with engaged alumni to elicit major gifts. We also organised private fundraising dinners at unique venues with VIP speakers. We set up a sponsor scheme, enabling
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