Latent/ Future Talent:


What we see is London again tops the rankings in terms of latent talent, but this time it is followed at the top of the rankings by primarily southern European cities. Madrid, Barcelona, Milan and Rome score strongly courtesy of high unemployment and youth unemployment – the big question for the cities is whether they can create the right jobs to hang on to this talent, and stem the exodus of young talent leaving in search of better employment opportunities across Europe.


Additionally, the prospects of employment, a career path and success will often start at the university level, and there is a strong correlation between the overall city scores achieved with those cities providing a strong university catchment.


The Fresh Talent matrix draws attention to this, especially the dividing diagonal line. Markets above the line suggest locations that perform well, despite not benefiting from a strong university catchment. Paris and Madrid depict this trend. Those below the line - primarily UK and German regional cities could do better, notably Berlin and Manchester.


Fresh Talent vs Total Score Matrix (Top 20) Mega


Large


100 110 120 130 140 150


80 90


2468 10 12 14 Fresh Talent: Students & Universities (20) Source: Colliers International, Oxford Economics, Eurostat, OECD, Higher Education World University Rankings 16 18 Mid-Size Small London


Paris


Madrid Moscow Vienna Copenhagen


Stockholm Dublin


Zurich Milan Leeds


Edinburgh Bristol


Manchester Berlin Frankfurt-aM Cologne Stuttgart


Birmingham Munich


Colliers International | Cities of Influence | Q1 2018 | EMEA


8


Total Scores


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