CoI: Overall Results GOLD, SILVER & BRONZE


The total score generated by a combination of all categories tends to favour the biggest cities when it comes to the top of the rankings, but size is certainly not the only driver. When we look at the top three, it should not be a shock to see London and Paris again taking the top two spots. They are followed by Madrid in 3rd place, which has moved several places up the rankings from 2017, courtesy of strong economic and jobs growth amongst other factors.


THE TOP TEN


As we work our way through the rest of the top ten there are, perhaps, a few surprises - as a result of their inclusion and omission.


Moscow comes in 4th place, which may be a shock to some. But Moscow is the largest city in this study - by virtue of a population catchment close to 20 million. Naturally, this generates huge economic output and


future employment growth/expansion potential albeit the focus of the market is primarily national, rather than European or Global.


The remainder of the top ten sees Birmingham jump into fifth place, marginally ahead of Munich in 6th.


There are large differences between the two. Munich features as the top city overall on ‘employee aspirational factors’, whereas Birmingham comes in at No. 25. But at the heart of the UK Midlands engine, Birmingham does offer significant scale, growth and higher productivity potential which saw it top the FDI rankings for the UK in 2017. The ongoing ‘place-making’ regeneration of the city should play a strong role in helping drive both occupier and investment activity in future. Munich will continue to be a very steady performer at the top of the rankings.


The remainder of the top ten features four rather different cities in Edinburgh, Zurich, Milan and Manchester. Different factors drive


Colliers International | Cities of Influence | Q1 2018 | EMEA


the success of each, with Zurich and Edinburgh scoring very highly on their quality of life/ employee aspirational factors and the high orientation of their workforce towards higher value-added skills. Both have strong university catchments, helping drive their talent pool in a range of technical and scientific roles, including life sciences, alongside their established financial/insurance business services industries. Edinburgh is the only ‘small’ city to make it into the top ten.


Milan and Manchester feature highly, primarily driven by scale. Milan has the fourth largest population catchment in Europe. Manchester has one of the highest student population densities in Europe. Both act as strong potential drivers of occupational demand, and the latent talent potential of Milan remains especially high as a result of high youth unemployment. Both have strong, diverse economies but modern Italian politics have done little to help Milan realise its potential to date.


Berlin is probably the biggest surprise to not feature in the top five, let alone top 10, but only makes it to 18th place. The overall score for the city continues to be held back by a high workforce orientation towards the public sector, but as the city continues to transform, via a burgeoning start-up scene, and growing tech, digital and media sectors it should not take long before it jumps up the CoI rankings. We may then see it match investor activity as a favoured capital destination - according to ULI, Berlin has been voted the No. 1 European investment market of 2018, having made it into fourth in 2017.


Cities of Influence: Overall Results Top 30 CITY SIZE


CITY


London Paris


Madrid Moscow


Birmingham Munich


Edinburgh Zurich Milan


Manchester Stockholm Bristol Leeds


Frankfurt-aM Dublin


Stuttgart Vienna Berlin


Cologne


Copenhagen Hamburg


Amsterdam Helsinki Glasgow Utrecht Rome


Barcelona Prague Lyon


Lisbon (POPN BASED)


Mega Mega Large Mega


Mid-Size Mid-Size Small


Mid-Size Large


Mid-Size Mid-Size Small


Mid-Size Mid-Size Small


Mid-Size Mid-Size Large


Mid-Size Mid-Size Mid-Size Mid-Size Small


Mid-Size Small Large Large


Mid-Size Mid-Size Mid-Size


COI TOTAL (200)


146.2 129.1 110.3 107.5 105.5 104.8 104.4 103.8 102.7 100.9 100.8 100.7 99.9 99.9 99.1 99.1 99.0 98.0 97.6 97.2 96.3 96.2 96.0 95.8 95.7 94.3 93.8 93.2 92.8 92.7


COI RANK


1 2 3 4 5 6 7 8 9


10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30


2017


INVESTMENT RANK


1 2 3


19 14 8


45 28 15 13 10 42 58 5


21 31 12 4


18 20 9 6 7


33 22 24 23 25 37 57


Cities of Influence: Top 5 by City Size Source: Colliers International, RCA


1 2 3 4 5


OVERALL London


Paris Madrid Moscow Birmingham Source: Colliers International 11


LARGE CITIES (5-10MN)


Madrid Milan Berlin Rome


Barcelona


MID-SIZE CITIES (2-5MN)


Birmingham Munich Zurich


Manchester Stockholm


SMALL CITIES (<2MN)


Edinburgh Bristol Dublin


Helsinki Utrecht


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