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Welcome To California


In 2008 Visit California first launched the U.K. & Ireland SuperFAM and only hoped it would become the epic program it is today. Fast forward 9 years, we have a strong partnership with British Airways and have hosted hundreds of sales staff from across the travel trade, providing them with memories to last a lifetime.


To mark the 10th Anniversary of the now iconic SuperFAM, Visit California wanted to do something really special, so we launched a competition to find 100 lucky agents to join us on an unprecedented trip throughout the Golden State. In early October, our destination partners rolled out the red carpet in true Californian style, with a range of breathtaking experiences across 10 different itineraries. The week ended in befitting fashion, with a two-day finale co-hosted by Visit Oakland that showcased all of the hidden gems California’s Bay Area has to offer.


Visit California would like to extend our gratitude to all the amazing agents who made the time to join us in this celebration and made it possible to showcase the breadth of experiences available in our unique destination.


Here’s to the next 10 years!


Leona Reed Associate Vice President, Global Marketing - Visit California


Contents PAGE 4 WHAT’S NEW PAGE 6 BAY & BEYOND PAGE 8 CENTRAL CALIFORNIA PAGE 10 NORTH COAST PAGE 12 GOLD & LAKES PAGE 14 PARK & VINE 2 / traveltrade.visitcalifornia.co.uk PAGE 16 ICONIC CITY & COASTAL PAGE 18 CULTURAL COAST PAGE 20 LA NEIGHBOURHOODS PAGE 22 DESERTS & BEACHES PAGE 24 SIZZLING SOUTHERN CALIFORNIA PAGE 26 FINALE MARK MEREDITH Travel Trade Director mark.meredith@visitcalifornia.co.uk


BRENDAN CROFT Travel Trade Manager


brendan.croft@visitcalifornia.co.uk


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