Market You-Continued from Page 14

accept? This opportunity creates buzz around your business and allows for the best form of marketing, FREE! It allows you to engage consumers who are interested in your product  the expert. What about the golf tournament or a fundraiser dinner? Do you attend those throughout the year? These are prime spots to get to know the public and introduce yourself. Chances are you will be surround by these potential cus- tomers for a couple hours at least. That is plenty of time to introduce yourself and begin creating a relationship.

Associations Associations are like Chambers of Commerce in some

ways, the main difference being that trade or professional associations are specialized to your industry. They are more focused on the succession of the industry to ensure that their members continue to succeed. Associations can range from the local, state to national and in some industries, interna- tional. Associations such as the Missouri State Chiropractors Association, The American Chiropractic Association, and  including: being a resource center, supporting educational advancement, governmental relations, legal support, and

networking. Networking with your peers is important to the success of

your business. You have the opportunity to learn the tips and tricks from veterans in the industry and vice versa, the - tion between industry professionals will always ensure the succession of their business. As like the Chamber of Com- merce, consumers notice the small things, like entering an of-   This tells them that you are proactive in securing a positive future for you industry. In closing, “The Simple Handshake” can still be more

effective than all the other forms of media. Consumers want to see their business partners active in the community. Whether you are at a fundraiser, speaking at an event, playing in a golf tournament, at a chamber of commerce meeting, or at your associations trade show, you show that you are actively engaging your consumers and showing that your interests are similar to theirs. To create a loyal customer you need to know who they are and that cannot be accomplished by posting a picture or sending an email.

“Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.” –Howard Schultz

References: 1. Merriam-Webster. (2014, 04 26). Merriam-Webster Dictionary.

Retrieved from http://www.merriam-webster.com/dictionary/loyalty 2. BrainyQuote. (2014, 05 07). Retrieved from http://www.brainyquote.com/ quotes/quotes/h/howardschu579235.html

Next Quarterly Issue: The Missouri Chiropractor October 2014

Te Missouri Chiropractor  July 2014

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