2016 REVIEW 40% (-4%) of respondents visited a theater in 2016.
45% (-13%) of those who attended the theater in 2016 did so while traveling more than 50 miles from home.
20% (+9%) of Teater attendees used a 2016 theater membership on their most recent visit. 8% (-2%) of respondents noted that a theater was their most recent attraction visit.
64% (+5%) of respondents noted that this was not their first time visiting this particular theater.
During their most recent attraction visit, 10% (-11%) of respondents visited a theater as a family with children under the age of 18.
51% (-16%) of those who attended the theater in 2016 were likely to recommend it to family and friends.
18% (+12%) of those who attended the theater in 2016 were likely to discourage family and friends from going. 85% (+5%) of those who visited a theater in 2016 also took a vacation.
For those respondents whose most recent attraction visit was a theater, theaters scored an average 4.27 (-0.41) on a five-point scale on overall satisfaction.
Of those guests who attended the theater, 65% also visited a Museum, 59% visited a Historic Landmark, and 45% visited a Zoo/Animal Attraction.
2017 FORECAST
On a five-point scale, theaters scored an average of 4.18 (+0.16) when respondents were asked their likelihood to return to the same theater in 2017.
Based on the responses of all survey participants, theater attendance is forecasted to decrease by 2.3% in 2017.
41% (-10.%) of respondents who visited a theater in 2016 expect the US economy to improve in 2017.
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