2016 REVIEW 24% (No change) of respondents visited a LFT in 2016.


40% (-16%) of those who visited a LFT in 2016 did so while traveling more than 50 miles from home.


18% (+8%) of LFT attendees used a 2016 LFT membership on their most recent visit. 5% (+1%) of respondents noted that a LFT was their most recent attraction visit.


70% (-6%) of respondents noted that this was not their first time visiting this particular LFT.


During their most recent attraction visit, 31% (-7%) of respondents visited a LFT as a family with children under the age of 18.


52% (-3%) of those who visited a LFT in 2016 were likely to recommend it to family and friends.


15% (-0.6%) of those who visited a LFT in 2016 were likely to discourage family and friends from going.


83% (+3%) of those who visited a LFT in 2016 also took a vacation.


For those respondents whose most recent attraction visit was a LFT, LFTs scored an average 4.33 (-0.06) on a five-point scale on overall satisfaction.


Of those guests who visited a LFT, 62% also visited a Museum, and 56% visited a Historic Landmark, and 55% visited a Zoo/Animal Attraction.


2017 FORECAST


On a five-point scale, LFTs scored an average of 4.43 (-0.08) when respondents were asked their likelihood to return to the same LFT in 2017.


Based on the responses of all survey participants, LFT attendance is forecasted to rise by 2% (-5%) in 2017.


41% (+14%) of respondents who visited a LFT in 2016 expect the US economy to improve in 2017.


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