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WELCOME TO LONDON AN ADVERTISEMENT FEATURE DISTRIBUTED WITH


17TH APRIL 2025


Culture, sports and food: exploring Queen Elizabeth Olympic Park


London Calling 5


RIVERSIDE EAST/QUEEN ELIZABETH OLYMPIC PARK


Queen Elizabeth Olympic Park has evolved beyond its origins as a stage for the London 2012 Games. Today, the park is a dynamic part of the area’s cultural fabric, with a vibrant arts and events programme, land- scaped gardens, famous sporting venues, tasty food and drink off er- ings and much more. Visit Sadler’s Wells East and V&A


East Storehouse, part of East Bank — the UK’s newest cultural quarter at the heart of the park — which is open for a diverse programme of activities. A short walk away, you can experience ABBA Voyage, which blends technology and lighting with some of the pop group’s most loved hits, while public art installations, nature trails, children’s playgrounds and a growing food scene make it the perfect day out.


PARKLANDS AT THE PARK/QUEEN ELIZABETH OLYMPIC PARK


Catch an unmissable show at Sadler’s Wells East Having opened its doors to the new 550-seat theatre in February, Sadler’s Wells East has launched its debut season. T e upcoming programme includes Olivier Award-winning Traplord by Ivan Michael Black- stock. Running from 28–31 May, the performance is a powerful, raw and thought-provoking production that tackles themes of mental health and masculinity. As the season unfolds, the new venue promises an eclectic range of shows for people to experi- ence world-class dance.


Step inside V&A East Storehouse Opening on 31 May, V&A East Store- house off ers a free look behind-the- scenes of one of the world’s most renowned museums. Blending east London’s rich heritage with cutting- edge creativity, visitors will have unprecedented access to over half a million objects from the museum’s


DANCING CITY EVENT 2024/QUEEN ELIZABETH OLYMPIC PARK


collection — from ancient Roman frescoes and samurai swords to contemporary masterpieces. Plus, don’t miss the opening of the David Bowie Centre at V&A East Store- house in September 2025.


Experience the excitement of live music Queen Elizabeth Olympic Park is set to host another exciting season of live music, with major perfor- mances at London Stadium from the likes of Sam Fender, playing his biggest headline gig yet, and legendary rockers Iron Maiden. And for something truly unique, experi- ence ABBA Voyage, where the iconic band return as digital avatars in this groundbreaking performance that’s like nothing you’ve ever seen before.


Enjoy delicious food and drink T e park has a variety of dining options for food-lovers, from laid- back food halls at Hackney Bridge and Riverside East to unique spots like Barge East, where award- winning dishes are served on a beautifully restored 125-year-old Dutch barge. For a pre-show meal, the brand-new Park Kitchen & Bar at Sadler’s Wells East provides a vibrant atmosphere with great food.


Get active with world-class sports and fi tness Whether you love taking part in or watching sport, there are plenty of activities for sports fans at the park. Swim in the former Olympic pool at London Aquatics Centre, join an organised run through the scenic parklands or catch top-tier sporting action. One highlight this season is Baller League at Copper Box Arena, running every Monday night until 2 June, where football legends like Gary Lineker, John Terry and Luis Figo join


Sign up to the park newsletter to hear more: queenelizabetholympicpark.co.uk


YouTube stars like Miniminter and Tobi from Sidemen as managers for a six-a-side showdown.


Reconnect with nature Take a break from the pace of city life, with a peaceful stroll through the park’s green spaces. With riverside paths, expansive parklands and thoughtfully designed gardens, the park provides a place to pause and refl ect. Recognised with the Green Flag Award for 11 consecu- tive years, spring into summer is the perfect time to explore. A selection of cafes — including Timber Lodge — are the ideal place to stop for a coff ee or sweat treat.


MYTHILI PRAKASH — SHE’S AUSPICIOUS AT SADLER’S WELLS EAST/MAXIME DOS


ITEM FROM THE DAVID BOWIE ARCHIVE/ VICTORIA AND ALBERT MUSEUM, LONDON


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