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Bold, glamorous and unapologetic: visit Oceanus this Easter


Best of British Fashion 11


COURTESY OF OCEANUS X DAPHNE GROENEVELD


Te area around London’s Carnaby Street is known for its cutting-edge fashion, and one of its rising stars is Oceanus — the luxury swimwear and ready-to-wear label launched by designer Hannah Attalah. Founded in 2018, Oceanus has


COURTESY OF OCEANUS X DAPHNE GROENEVELD COURTESY OF OCEANUS X DAPHNE GROENEVELD


COURTESY OF OCEANUS X DAPHNE GROENEVELD


quickly established itself as a brand that challenges conven- tions in resort wear. Combining bold, 1980s-inspired glamour with a strong commitment to sustaina- bility, Attalah’s vision is redefining what it means to be both fashionable and responsible. Inside the Oceanus store, visi-


tors are immersed in a world where beachwear meets


the red carpet.


Rich fabrics, vibrant prints and hand-beaded embellishments reflect a couture-level attention to detail. Each piece is designed to make a statement — opulent, confident and unapologetically individual. “Te idea was to bring the drama


and detail of evening wear into swimwear,” says Attalah. “I wanted to create pieces that feel empow- ering — pieces that spark joy but are also made with purpose.” Recent collaborations include


a capsule collection with model Daphne Groeneveld and a first foray into homewares with Poodle & Blonde. Lamps, cushions and wall- paper now adorn the London store. Located just off Carnaby Street,


the Oceanus flagship has become more than a simple retail space — it’s a curated experience. Visitors step into a boutique that mirrors the brand’s bold aesthetic, situ- ated among some of London’s most eclectic shops and restaurants.


OCEANUS CARNABY Oceanus is located at 8 Newburgh Street, London W1F 7RJ. More information is available at oceanusthelabel.com, T: +44 7999 836562 Hannah Attalah launched the


label at just 22 years old. In 2023, her trailblazing work with Oceanus earned her a spot on the Forbes 30 Under 30 Arts & Culture list. Oceanus’s growing popularity has


led to an expanded range of ready- to-wear collections, and the brand continues to push boundaries while staying rooted in Attalah’s orig- inal vision: glamour with integrity. Oceanus threw an unforgettable party at Isabel in Mayfair, sponsored by Casamigos and Cîroc, to kick off the countdown to their big Selfridges launch later this month. Oceanus will be launching in Selfridges this spring with an exclusive stand-alone pop-up that includes ready-to-wear and swimwear. Te brand will also be holding a runway show in Miami at Miami Swim Week in May.


COURTESY OF OCEANUS X DAPHNE GROENEVELD


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