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10 Best of British Fashion


17TH APRIL 2025


WELCOME TO LONDON AN ADVERTISEMENT FEATURE DISTRIBUTED WITH London calling


The capital heads up the booming UK fashion scene, with Stella McCartney and Victoria Beckham just two of the local names storming the catwalks. Words: Anna Evdokimou


Te British fashion market is booming. According to Statistica, revenue reached £64.5bn in 2023, an increase of over £8bn from the previous year. By 2029, the market is projected to reach close to £79bn, and women’s apparel is leading this growth. At the forefront of this boom is London Fashion


Week, which took place earlier this year, with labels both old and new gracing the catwalk to flaunt their creativity and play with current trends. From reimagined silhouettes that are easily recognisable as odes to the 1980s to faux fur ensembles that revoke minimalism in favour of Carmela Soprano-esque excessiveness, designs answered the call for more unique ways of dressing. Here, we look at some of the trends to note.


A furry situation While fur continues to be a controversial topic in the fashion world, we’re pleased to see an increase in faux fur creations. From Burberry’s cross-hatched jacket to the furry dresses and tops that appeared throughout Simone Rocha’s show, the trend dominated the catwalk. Long, luxurious fur coats — made famous by the likes of Jackie Kennedy and Elizabeth Taylor — were once the epitome of high fashion; now, thanks to technological innovations of late, they no longer need to be synonymous with animal cruelty. For the first time — possibly in history — top fashion houses are embracing the word ‘fake’.


BRITISH LABELS TAKE CENTRE STAGE/UNSPLASH/MICHAEL LEE


Desk demure As various companies across the UK are waving goodbye to work-from-home days in favour of full- fledged returns to the office, many of us are spending


time searching for workwear ideas. In a bid to answer this call — from a high fashion perspective — Stella McCartney spotlighted a series of stylish suits and broad-shouldered blazers with a tailored effect. Te looks were reminiscent of Julia Roberts in the 1980s, with thigh-high boots that screamed Pretty Woman and oversized suits that played to her 1990 Golden Globes moment. McCartney has always embedded ethical choices within her designs, and there was no use of leather, feather or fur — fake or real — in any of her runway ensembles.


Marvellous mocha Having taken centre stage at London Fashion week, mocha has emerged as this season’s chicest colour. Mocha Mousse was even named ‘Pantone Colour of the Year 2025’. Te soft medium-brown shade dominated winter fashion trends, with powerhouses like ASOS having an entire section to the colour – and it’s expected to continue appearing throughout spring and summer. Miu Miu and Hermès have been making use of the colour in their latest designs, with pieces feeling like an ode to the neutral and ‘quiet luxury’ trends that have been championed by celebrities like Hailey Bieber and Daisy Edgar Jones.


Masterful mystery Speaking of quiet luxury, no one does it better than VB. With the aim to celebrate the ‘art of dressing’, Victoria Beckham’s new collection played with ideas of dressing and undressing, focusing on undone waistbands and dramatic hemlines. Despite the play on fit, she continued to uphold strong tailoring throughout her designs.


F.Hinds: for life’s special moments


Family. Value. Range. Service. Tat’s what F.Hinds provides as the UK’s largest independent family jeweller. First established 169 years ago in 1856, the jeweller’s mission is to help its customers celebrate life’s special moments with precious pieces at exceptional quality and value, from one family to another. Te F.Hinds family first opened


its doors in Paddington, London in 1856, and now has 118 stores across England, Scotland and Wales. Still independent and family- owned, F.Hinds offers one of


Every certificated diamond is hand-selected by diamond buyer and family member Andrew Hinds. Alongside its precious jewellery,


F.Hinds showcases an impressive range of watches from leading brands including Citizen, Bulova, Casio, Seiko and others, offering something for every style and budget. Along with precious gifts, F.Hinds offers


also including the


largest selections of diamonds, jewellery, watches and giftware on many high streets across the UK. F.Hinds provides gold, diamond and gemstone jewellery,


including


engagement, wedding and commit- ment rings, and a large range of precious gifts for many occasions.


a range jewellery of and


services watch


repairs, watch battery replacements, ear piercing, engraving, gold for cash and a valuation service through its stores. For those who prefer to shop


from home, thousands of products are also available online. Whether you’re marking a milestone or simply treating yourself, you can explore F.Hinds’s wide range of jewellery, watches and gifts anytime, anywhere.


Up to 50% off selected jewellery and watches all year round. Visit your local F.Hinds store or shop online at fhinds.co.uk


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