introduction | ASTA


Quality imagery is the key to success on social media


Use High-Quality Visuals Visual content is crucial when it comes to social media. According to Peg Fitzpatrick, co-author of The Art of Social Media, “Visuals are the key to social media success.” Travel advisors must use high-quality images and videos that display their expertise and recommendations. This will help to grab their audience’s attention and increase engagement. Often, this means investing in equipment and training outside of a quick cell-phone selfie.


Collaborate with Influencers Collaborating with influencers can help travel advisors increase their reach and connect with potential clients. According to business growth and customer experience expert Jay Baer, host of the Social Pros Podcast, “Influencer marketing is the fastest-growing way to acquire customers online.” By collaborating with influencers who have a similar target audience, travel advisors can leverage their credibility and reach new potential clients.


Measure Your Results “You can’t manage what you can’t measure,” says Vaynerchuk. It’s essential to measure social media results to determine what is working and what is not. Advisors must use data to track engagement, reach and conversions. This will help them refine their social media strategy and make improvements to their content. Every social media platform has resources to help track what is working and what can be improved.


Worldwide Destination Guide 2024/25 | ASTA | 27


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