22 • Countryside Fashion Behind the scenes at TROY
When it comes to fashion-forward but practical countryside fashion, TROY London is a name that instantly springs to mind. Monica Mizzi speaks to one of the brand’s founders, Rosie van Cutsem
TROY London has made a name for itself as a women’s fashion brand that offers functional but luxurious pieces. Can you provide some insight into your unique design philosophy? Te TROY London design philosophy is to combine style and elegance with comfort and durability. Our clients are busy women with multifaceted lives who need a wardrobe that’s versatile to fit into both city and country living, and can keep up with the demands of their active lifestyles. We look to heritage shapes and silhouettes and add a contemporary edge to design pieces that will have an enduring style to enjoy season after season.
In what ways did your upbringing lay the foundations for what TROY London was to become? My sister Lucia and I had wonderful childhoods in the Oxfordshire countryside at a house called Troy. We were surrounded by animals and open spaces, and both have a strong affinity with rural life. Our careers took us to London, but we’d make a dash out of the city most weekends and from there, we defined the need for a collection that could be enjoyed in the city and countryside.
How would you say the TROY London brand has evolved since its launch back in 2015? We’ve had an amazing few years building and defining our brand identity. It helps that we’re designing for the lives we’re living — this is a very personal journey, and we pour all our inspiration and ideas from daily life into the designs for each season. We’ve learnt to stay true to our focus on coats, parkas and wardrobe staples, and not to give in to the
temptation to be all things to all people. We also take time to talk to our clients and listen to any feedback and ideas they’re kind enough to give us.
Your brand has built up impressive list of A-list fans, including the Duchess of Cambridge — who’s famously worn your Wax Parka on
multiple occasions — as well as the likes of Poppy Delevingne. How does it feel to have the support of such well-known women? It’s obviously a huge compliment to be picked out by these
incredibly stylish high-profile women. It’s lovely that they make the effort to discover up-and-
coming designers and embrace British brands like ours.
What current countryside fashion trends are on everyone’s lips? I think a good pair of dungarees is always a staple of the summer, and the khaki and military palette never seems to lose its edge, particularly when paired with a white shirt and a light touch of gold jewellery.
What advice would you give to women who are interested in incorporating countryside fashion into their wardrobe for the first time? I think our message is that you don’t need to have a specific wardrobe for the countryside, rather that you should fill your wardrobe with staples that’ll work for you any day of the week. Invest in quality, lasting pieces and build from there. While we favour an understated colour palette, don’t be afraid to add splashes of colour to freshen your look.
Finally, if you could recommend just one staple item from TROY London, what would it be? Our bestselling Wax Parka, which is 100% waterproof and versatile for any occasion. Te simple waisted shape is beautifully elegant — it works really well with a T-shirt during the summer months yet can also be layered with knits for the chillier months. It’s your perfect all-rounder.
Te Countryside Experience • Sunday 12 August 2018
Rhapsody Necklace £32 Earrings £16 Bonanza Necklace £40 Earrings £20
Pansy Pendant £32
Earrings £25 eternal COLL EC TI ON
Brooches from
£18
PERFECT GIFTS AND AFFORDABLE TREATS Pearls • Venetian glass • Swarovski crystals • Brooches
On-trend metallics • Stylish enamels • Silk scarves & scarf rings Pierced & clip-on earrings • and much more…
Family owned and managed independent British company. For your FREE catalogue call 03453 707071 or visit
www.eternalcollection.co.uk
Liberty Silk Scarves £58 Earrings £20 Cavendish Necklace £32 Earrings £15 * OFF
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