15 OCTOBER 2017 SENIOR LIFESTYLE
It’s your funeral! So do it your way
RETIREMENT PLANNING & PROPERTY 15
The simplest no-fuss cremation plan you can buy. Perfect for people who don’t like funerals.
Times have changed - and funerals are changing too.
Today’s families want a more personal experience.
I
magine holding a farewell anywhere you like, and in a style that truly reflects your life… now you can. More than 75% of us will choose a
cremation funeral, following a hearse to the local crematorium, waiting for the chapel to empty before a 30-minute service led by someone chosen a few days ago. But times have changed, and finally
funerals are changing, too, with a little celebrity help. David Bowie always carved his own
path, and even after his death in 2016 this cultural icon’s choices created an important
legacy, inspiring millions of
people to think and talk about what kind of funeral would be right for them. Bowie opted to separate the two
elements of his funeral, taking care of his physical remains with a modest, unattended cremation that cost less than $2,000, followed by a celebratory memorial gathering weeks later in a place that was special to him. This style of send-off is called direct
cremation and it’s a distinctive alternative that happens to be low cost, not to be confused with a ‘cheap funeral’, even though you can save up to 60% compared to the cost of a traditional funeral. A growing number of people have seen
the possibilities that direct cremation offers when it comes to creating a more personal farewell. They’re seizing the opportunity to spend their hard-earned money on different things — celebrating all the good things in their life with a party complete with food, wine and music, instead of driving to the local crematorium in shiny black cars, led by
sombre men in frock coats and top hats. One company, Pure Cremation, is setting the standard for this new approach. Founded and run by Catherine and Bryan Powell, a husband-and-wife team with more than 35 years’ experience, Pure Cremation gives consumers a new level of freedom and control. “Most traditional funeral directors
will never tell you about this option, or only offer it grudgingly as a last resort,” says Catherine. “We see this as a positive and liberating choice and in September 2015 we decided to focus exclusively on simple, high-quality care for any family across England and Wales that wants this service.” It quickly became clear that most
funeral plan providers were also failing to meet demand for this ultra-simple option, so in January 2016 the Pure Cremation Funeral Plan was launched. The plan gives you everything you
need for a simple, unattended cremation, complete with hand delivery of the ashes to your family afterwards for just £1,595. Add in the same safeguards you’d get from the UK’s biggest plan providers and it’s easy to see why thousands of people have decided this is perfect for them. The recent Sun Life Cost of Dying
report showed that funeral costs continue to rise much faster than inf lation, which makes a Pure Cremation Funeral Plan a very savvy choice, but there are other benefits, too, such as relieving your family of difficult decisions, ensuring they don’t spend more money than they should and placing the focus firmly on celebrating your life.
That’s why thousands have embraced the new level of freedom offered by a Pure Cremation.
Find out more about our no-fuss, no-frills cremation. Order your FREE info pack today:
Call: 0800 368 7476
www.purecremation.co.uk/simple
or visit
Pure Cremation Funeral Planning Ltd, 4 & 5 The Galloway Centre, Newbury RG14 5TL Reg in England No: 09906976
WHAT IS A DIRECT CREMATION? A simple, respectful cremation without a ceremony or mourners, held at a venue chosen by the provider. Remember this is unlikely to be your nearest crematorium.
WHY IS IT SO MUCH CHEAPER? A specialist provider won’t have fancy hearses or expensive high-street branches and can pass the resulting savings on to you. State-of-the-art facilities and well- trained staff will look after you and your loved one.
WHO CHOOSES THIS? All sorts of people. Those who don’t like funerals, or who want a more personal farewell, families scattered far and wide, folk looking for a no-fuss, non-religious goodbye, and people who want the lowest- cost option.
HOW DO FAMILIES SAY GOODBYE? Any way they want. Celebration-of -life parties, quiet gatherings at home, uplifting church services… now you really can do it your way!
The Pure Cremation Pre-paid Plan
● Comprehensive ● Secure
£1,595 ● Affordable
Catherine and Bryan Powell, Pure Cremation
£50 discount for every reader, visit
purecremation.co.uk/simple or call us on 0800 367 7476
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