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6 | UPDATES


www.nitravelnews.com


July/August 2024


Vibrant Rebrand of Duty Free Stores Unveiled in Both Dublin and Cork Airports


21 NI Students Celebrate INGITE Programme Success


BELFAST City Airport has hosted a graduation ceremony to celebrate the 21 students from schools across Belfast who have successfully completed Year 5 of its pioneering IGNITE programme.


This inspiring programme, delivered in partnership


with award-winning film charity Cinemagic, is designed to provide young people from all backgrounds with life- changing opportunities. Michelle Hatfield, Chief People & Marketing Officer at Belfast City Airport, commented: “IGNITE forms an integral part


of Belfast City Airport’s community engagement


efforts. “We are committed to supporting the development of young people right across Belfast, and the success of these 21 students is a testament to the impact that unique opportunities such as IGNITE have on our youth. “When IGNITE was first launched, our goal was to offer life changing opportunities to 100 young people throughout a five-year period, and it is fantastic that we have been able to surpass this initial aim to successfully support 120 young people from 2019 to 2024, equipping them with essential skills, knowledge, and experiences to emerge as future leaders in their communities.


“Congratulations to all our IGNITE graduates – Belfast City Airport looks forward to working with young people in our community long into the future.” Launched in 2019 by Senior Vice President of HBO and Game of Thrones creator Jay Roewe, IGNITE inspires participants from secondary schools and higher education colleges across Greater Belfast to develop valuable employability and life skills that will open doors in the future and allow them to gain an NLP Diploma in Personal and Career Development.


This year’s graduation event saw guest speaker and CoolFM Presenter, Pete Snodden, deliver an inspiring speech to graduates, where he provided details about his own career journey and what it takes to become a successful broadcaster, before conducting an insightful Q&A session. Joan Burney Keatings MBE, Chief Executive of Cinemagic,


Universal Consider Opening Theme


Park in UK... here’s what we know UNIVERSAL Destinations & Experiences (UDX) recently commissioned an Economic Impact Analysis (EIA) to test the economic viability of opening one of their award-winning theme parks in the UK.


The EIA demonstrated the unique value a world-class theme park and resort could bring to the UK, helping to unlock economic potential and boost growth, create thousands of high-quality jobs, and generate billions in tax revenue for the country. With a Universal theme park and resort in Bedford, the UK could gain billions in economic benefit.


The net economic contribution of the potential project for the UK


is forecast to be £35.1 billion over the construction period and first 20 years of operation.


It is also estimated to generate up to £14.1 billion in net additional tax returns for HM Treasury over the same period. Thousands of jobs will be created, along with career growth and training opportunities The project generates 20,000 jobs during the construction period; at the peak, there will be 5,000 workers on-site. Once operational, the project is expected to initially create 8,000 new jobs, rising over time, consisting of a range of high-quality, multi-disciplinary team member roles with a commitment to pay the living wage. Evidence from our other theme parks suggests that for every


PASSENGERS travelling through Dublin airport will notice the travel retail stores, formally known as “The Loop,” have undergone a vibrant and dynamic re-brand. They are now known as Dublin Airport Duty Free.


added:“The strength of Cinemagic’s partnership with Belfast City Airport has been instrumental in the success of the IGNITE programme, allowing us to create numerous opportunities for local young people. “Over the past year, each of our IGNITE participants have embraced new challenges, stepping outside their comfort zones and gaining new experiences with confidence. “It has been wonderful to partner with Belfast City Airport on this meaningful project, and I have no doubt that all the students have gained personal and professional skills that will serve them well in the years to come.” Throughout the year-long programme, participants benefit from the unique opportunity to collaborate with youth organisations, foundations, charities, and businesses, along with recognised names in the field of sports, film, tv, radio, entrepreneurship, and politics. This year’s programme will also culminate in an exciting, once-in-a-lifetime trip to LA, where students will have the opportunity to engage and learn from major players within the media industry as well as engage and share experiences with young people from inner city areas.


Spain to be World’s Top Tourist


Destination by 2040 SPAIN will be the “leader”


in global


tourism in 2040, leaving France in second place, according to a report entitled “NextGen Travelers and Destinations”, jointly conducted


and Deloitte. According


by Google to


the


survey, Spain will be the most popular tourist destination in 2040, with 110 million


followed by France (105 million) and the United States (100 million). In


2023, welcomed France the largest


number of travellers in the world, with Spain following


in second arrivals,


ARI have created an authentic, immersive experience that reflects and celebrates the essence of each location. The new brand identity at Dublin airport takes inspiration from the heritage of the city and colliding cultural history with the enriching dynamism of the modern era. In February 2023, ARI unveiled its new strategic brand framework, including a contemporary new brand identity and brand expression called “Joy on Your Way.”


This refreshed offering will bring greater alignment of the retail experience with ARI’s enhanced customer value proposition. ARI has been gradually rolling out the new


place. While, the United States has yet to recover the number of visitors it welcomed before the pandemic.


Although France is the top destination for foreign travellers, it ranks fourth in terms of tourism receipts. The leadership in tourism revenues is held by the United States, with $176 billion in 2023, followed by Spain ($92 billion) and the United Kingdom ($74 billion).


brand across the stores at Dublin airport, as well as appearing on the travel retailer’s social media channels and e-commerce website. Tom Byrne, Retail Director at ARI Ireland, expressed excitement about the new rebrand: “We are the first and last stops for travellers visiting this beautiful country. Our goal is to inspire and engage our customers as they visit the Duty Free stores on their journey.” Ray Hernan, ARI’s Chief Executive Officer, emphasised the significance of the rebrand: “This marks a significant enhancement of our offering, reflecting the heritage of our operations at ARI as pioneers. It shows that we are serious about joy and what that means for our customers. It’s not just about a logo change; it’s an ethos, an intention, an expression of who we are – a fundamental commitment to elevating the overall customer proposition. Congratulations to the ARI Ireland team for delivering this transformative offering that will undoubtedly excite and bring joy to our customers for years to come.” The logos for the location has been developed with each letter paying homage to the cities themselves: Dublin: D – Historical Georgian doorways at Merrion Square U – Vibrant umbrella street installation at South Anne Street B – Dublin’s famous literary heritage depicted by a stack of books L – Statues of Dublin city such as Daniel O’Connell or Molly Malone I – The famous Spire of Dublin on O’Connell


Street N – Modern architecture in the city such as at the Grand Canal


job supported within our parks, at least 1.5 further jobs may be supported, in our supply chain and across all areas of the economy, resulting in a net additional 20,000 jobs supported by the project, as well as supporting high-quality apprenticeships. Millions of visitors to the UK generating additional economic benefits for the wider economy


The project would be amongst the highest-attended attractions in the UK, bringing millions of incremental international visitors to the UK.


A statement from Universal said: “UDX has carried out the EIA as part of its wider due diligence and looks forward to continuing its engagement with local and national stakeholders about realising the project’s potential.” Page Thompson,


President, New Ventures of Universal


Destinations & Experiences said: “A world-class theme park and resort from Universal has the potential to generate billions in economic benefit for the UK, by creating thousands of high-quality jobs and attracting millions of new visitors to the country.”


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