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By the Numbers FUN FACTS & FIGURES


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IF IT AIN’T BROKE, WHY FIX IT? Here’s a statistical look at some of the more memorable examples of companies that — after introducing a new and improved product — had to eat crow


by Steve Brearton


24 Number of hours it took for Loblaws


20


to backtrack on its 2016 decision to stop stocking French’s Tomato Ketchup, following complaints. “Disappointed @LoblawsON deciding to cut #French’s #Ontario grown #ketchup vs. promote it. Those are home-grown jobs,” a typical tweet read


77 Days after the Coca-Cola Co. launched


New Coke — an updated version of the pop — that the company returned to the original version in 1985. One poll showed only 13% of drinkers liked the new taste


400 Number of Australian Glad Wrap customers


who complained on Facebook in 2015 after the cling-wrap firm moved the metal cutter from the base of the box to the inside lid. The firm quickly returned to the old configuration


1,000 Percentage increase in the price of original


Arnott’s Shapes Pizza crackers on eBay after the Australian company introduced new flavour formulations in 2016. Outrage soon forced Arnott’s to reintroduce the original recipes


2015 Year General Mills announced it would


replace the electric colours produced by dyes such as Red 40 in Trix cereal with natural colouring. “It’s basically a salad, now,” complained one angry consumer. Trix returned to the original artificial hues last fall


900,000 Sales in kilograms lost to Canadian beef


Percentage drop in sales of Tropicana Pure Premium orange juice after new packaging was introduced in 2009. Less than two months after the change, the company said it would return to the original design


64 | CPA MAGAZINE | JANUARY 2018


producers when Vancouver-based Earls restaurant chain announced in 2016 it would buy certified humane meat from Kansas. Alberta ranchers complained; Earls backtracked and apologized


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