HOW TRUMP OUTSOLD HILLARY: SALES LESSONS FOR CLOSERS


ANTHONY IANNARINO


Anthony Iannarino is a highly-respected international speaker, bestselling author, entrepreneur, and sales leader special- izing in the complex B2B sale. He is also a founder and manag- ing partner of two closely-held, family- owned businesses in the staffing industry, leading both entities in strategic plan- ning while growing sales. Anthony is best


known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value


HOW TO HACK SALES IN REAL TIME


Creation™ and Building Consensus – methodologies that help sales organi- zations achieve transformational, break- through results. Level 4 Value Creation™ is a proprietary methodology for moving from product, service, and solution to a higher level of value – that of a trusted ad- visor, or what Anthony has labeled a Level 4 Value Creator. The learning focuses on creating more value throughout the entire sales process, generating more opportu- nities, converting those opportunities to wins at a higher margin, and increasing wallet share within existing clients. Anthony is the author of the bestselling


book The Only Sales Guide You’ll Ever Need.


Follow Anthony on Twitter @iannarino (65,000 followers)


Look for new videos in the February issue with these four


High Impact Sales Gurus


QUICK SALES ADVICE: “Influence is created from four basic elements: 1. Character: inner strength on which trust is built


2. Congruence: you are who you appear to be; alignment with your character


3. Confidence: ability to create value 4. Likeability: people trust you and buy from you because they like you”


SELLING POWER JANUARY 2017 | 25 © 2017 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


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