THOUGHTS TO SELL BY EDITED BY LAWRENCE J. TUTTLE • PHOTO BY GERHARD GSCHWANDTNER


PERSUASION Persuasion is often more effectual


than force. AESOP


The triumph of persuasion over force is the sign of a civilized society.


MARK SKOUSEN


Ninety percent of selling is convic- tion, and 10 percent is persuasion. SHIV KHERA


Advertising is fundamentally per- suasion – and persuasion happens


to be not a science, but an art. WILLIAM BERNBACH


I think the power of persuasion would be the greatest superpower


of all time. JENNY MOLLEN


Not brute force but only persua- sion and faith are the kings of this world.


THOMAS CARLYLE


OPTIMISM


One of the things I learned the hard way was that it doesn’t pay to get discouraged. Keeping busy and making optimism a way of life


can restore your faith in yourself. LUCILLE BALL


I hope the millions of people I’ve touched have the optimism and desire to share their goals and hard work and persevere with a


positive attitude. MICHAEL JORDAN


I have never had to face anything that could overwhelm the native optimism and stubborn persever-


ance I was blessed with. SONIA SOTOMAYOR


The optimism of a healthy mind is


indefatigable. MARGERY ALLINGHAM


Optimism means better than real- ity; pessimism means worse than


reality. I’m a realist. MARGARET ATWOOD


For more Thoughts to Sell By, go to www.thoughtsandphotos.com. Like us on Facebook. Follow us on Twitter. Connect with us on LinkedIn.


REGRET


We must all suffer one of two things: the pain of discipline or the


pain of regret or disappointment. JIM ROHN


Do not brood over your past mis- takes and failures as this will only fill your mind with grief, regret, and depression. Do not repeat


them in the future. SWAMI SIVANANDA


Never regret anything you have done with a sincere affection; nothing is lost that is born of the


heart. BASIL RATHBONE


The past is a great place – and I don’t want to erase it or to regret it – but I don’t want to be its pris-


oner, either. MICK JAGGER


We all feel wistfulness or real regret about roads not taken. DEBORAH TANNEN


SELLING POWER DECEMBER 2019 | 33 © 2019 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33