NEWS
Atas Conference 2023 to be held in Liverpool
The Association of Touring & Adventure Suppliers (Atas) will host its annual conference in Liverpool this year. The two-day event will be held in the Rum Warehouse at Titanic Hotel Liverpool on October 10-11. The programme includes a workshop to help first-time attendees learn the basics of touring and hear tips on how to attract customers and clinch bookings. Agents will also have the chance to meet with representatives from Atas members. Agents wishing to attend the Atas
Conference 2023 are asked to provide a small contribution for accommodation, starting at £50 per person for a twin-share room. To register, visit
atas-conference.com.
April is Atas’s Touring & Adventure Month – a time for agents to capitalise on training to keep sales strong, says account director Claire Brighton
After many weeks of planning, I’m delighted that our ‘Touring & Adventure Month’ is finally here, running throughout April with the theme ‘Discover’. It’s a fitting theme, because it reflects the amazing range of holidays that clients can book, as well as the wealth of information and sales tips that Atas can offer agents selling touring and adventure holidays. The theme also ties into our annual conference, which will be held in Liverpool in October, giving agents who are new to the sector the chance to discover why they should be involved with Atas, while agencies that are already selling such holidays can explore the sector to glean more useful tips and trends. Here’s what we have lined up for the month:
Q Week one: Find out ‘Why?’ you should sell touring and adventure, along with reasons for customers to
book and reasons to join Atas. Q Week two: The focus is on ‘What?’, as we showcase
our members’ impressive range of products. Q Week three: The month continues with a ‘Where?’
Liverpool
Leger Holidays boosts Grand Explorer programme with four new itineraries
Leger Holidays has added four itineraries to its Grand Explorer collection of escorted coach holidays for 2023-24. The new tours are Classical Greece – Athens, Mycanae, Olympia & Zakynthos; Piedmont, Lake Maggiore & Centovalli Railway; Carinthia & Three Countries; and the Grand Tour of Germany. Prices start at £1,149, including coach travel, transfers, accommodation with meals and excursions.
6 April 2023
theme, focusing on key destinations. Q Week four: We look at ‘Who & How?’, offering agents advice on putting everything into practice. Throughout the month, agents can learn about the sector via weekly webinars; benefit from toolkits with marketing assets and “myth-busting” tips; and earn points to win some super prizes. We’ll also shine a spotlight on sustainability and help agents discover more about niche parts of the sector. Atas has been working closely with members to produce a splendid range of training and marketing materials for the month. I hope you find it useful.
connected stay
Ë
touringandadventure.com Search for Atas Members Group @ATAS_travel
travelweekly.co.uk
PICTURES: STEVE DUNLOP; SHUTTERSTOCK/ALEXEY FEDORENKO
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