Wellness goes wild


Hybrid breaks where adventure meets wellbeing tap into a growing desire for transformative travel, reports Estella Shardlow


Boundaries are blurring in the world of post-pandemic travel. Just as more people have been merging business trips and holidays in the ‘bleisure’ boom, there is also a growing appetite for tours that mix wellness and adventure. A new breed of escape balances adrenaline-fuelled pursuits with restorative, soothing activities – think of rock climbing, cycling or trekking itineraries interspersed with breathwork, yoga and bathing in hot springs. The trend has even been given its own nickname: ‘Zenventure’. A recent survey by Club Med found


77% of UK adults want more adventure and more relaxation on holiday. And according to Hotels.com, more than half


20 April 2023


(53%) of people want to experience something more exciting on their wellness breaks, citing boredom with traditional retreats, while millennials show the greatest interest, with 60% of 25 to 34-year-olds seeking alternative, multi-activity wellness getaways. G Adventures is among the tour operators offering trips that meet this desire to inject adventure into wellness, and vice versa. “Our travellers told us they wanted to feel healthier and focus on their wellbeing, without sacrificing a week of their holiday stuck in one place on a rigid programme in a traditional retreat. This led us to launch the Wellness travel style,” says Brian Young, managing director of G Adventures.


travelweekly.co.uk


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