Atas conference 2023
getting in the region of £650 of commission per booking – combined with price parity, good tour operator support and high customer satisfaction levels.” You’ll also be better
placed to identify growth
areas and spot opportunities before others cotton on. Not
SHIPS with local
areness, with cialise in, way, such
l, because member.”
Just Travel homeworker Vikki Coffey had the idea to host a Meat Loaf-themed musical at
sea but wasn’t sure how to go about setting it up. After pitching
the idea, the agency negotiated with cruise line partner MSC Cruises and Coffey earned
exclusive rights to sell the show – so if anyone wants to book,
they have to go through her. Be sure to check which
suppliers your chosen agency contracts with, whether they have
other specialists in your field and if they offer relevant training. Brilliant Travel, for instance, has recently launched specialist divisions
travelweekly.co.uk
focusing on the US, Turkey, golf and cruise, offering agents access to wide- ranging product and support in developing their knowledge.
MARKETING MAGIC
TOP TIPS SOCIAL MEDIA
“Marketing is key,” says Kerry Gallagher, managing director at Silver Travel Advisor. “Don’t be scared to show off your expertise. Shout about the training you’ve invested your time in, and share any ship visits, fam trips or conferences you’ve taken part in – after all, this benefits your customers.” Spreading the word about your business
"Personalise your social media where you can by using experiences or photos of your own holidays. Ensure your marketing is interactive to allow customers to engage with you and get family and friends to share your social pages. You can also collaborate with other small, local businesses to help each other.”
Emma Kayne general manager, Constant Travel & Personal Holidays Advisors Homeworking Division
can take many different forms: sponsoring a local sports team; taking out targeted ads on
Facebook to promote offers from your nearest airport; or using social media to showcase a successful booking as an example to others. But the one thing that unites them all is the need to highlight the value and personal touch you can add to a travel booking. Be sure to make the most of existing relationships – ask friends or family
JULY 2024 15
PICTURE: Sarah Lucy Brown
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