New Bury St Edmunds brand promotes town Pinpoint Britain creates Friendly Invasion tours

The Suffolk town of Bury St Edmunds has unveiled a new official tourism brand to boost visitor numbers and overnight stays. Called Bury St Edmunds

and Beyond, it was created by the new Bury St Edmunds Destination Management Organisation – a private sector-led not-for-profit body. Bury St Edmunds attracts 744,000 trips annually and the value of tourism locally is more than £47 million. Sue Warren, Bury St Edmunds

and Beyond brand and marketing manager, said: “Bury St Edmunds is doing very well but it can do even better with a more coordinated approach to marketing. “We have award-winning restaurants, a fantastic mix

of 200 independent and high street shops, over 1,000 years of heritage to explore as well as stunning parks, gardens, and historic homes on our doorstep. “Bury St Edmunds really is a

jewel in Suffolk’s crown and we need to tell more people about our story.”

Bury St Edmunds and Beyond has secured funding for the next three years from local councils, St Edmundsbury Cathedral, Gough Hotels and Bury In Bloom.

Inbound operator Pinpoint Britain is developing tour itineraries as part of East Anglia’s Friendly Invasion initiative. Commemorating the arrival of US soldiers during the Second World War, the project aims to attract visitors to Norfolk, Suffolk, Cambridgeshire and Essex. Many will be US veterans and

families, but tours will also appeal to those wishing to explore East Anglian airfields and military history. Tricia Handley-Hughes, Pinpoint

Britain director, said: “We’ve identified an enormous appetite for World War Two ancestry and tourists wanting to visit airfields that were home to famous names such as James Stewart and Glenn Miller. “These tours fit our brand

perfectly, as they are niche, bespoke and packed with heritage and culture.” Visitors can stay in hotels which

hosted Americans, such as the Swan in Lavenham (pictured). Ann Steward, Friendly Invasion

project manager, added: “The Friendly Invasion brings together collaboration between Visit Essex, Visit Suffolk, Visit Cambridge, and Visit Norfolk, together with Imperial War Museum Duxford, The American Cemetery and 2nd Air Division Memorial Library to promote and celebrate the support from the USAAF.”

See Exquisite Pieces of Crystal manufactured before your eyes

Guided Factory Tours Daily

Waterford Brand & Visitor Experience

On social media:

Book online at and receive a 10% discount on adult tickets RRD02103-16_HoWC_advert_146x226mm_Travel-Half_Page_Landscape.indd 1 Email: Phone: +353 (0) 51 317000

October 2017 | TravelGBI 19 11/07/2017 15:48

©Tom Soper

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28