ADVERTISING FEATURE
What’s new for 2026: Hurtigruten
Clients can look forward to Hurtigruten’s new small-group tours, immersive initiatives and expanded voyages
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uk.agencysupport@
hurtigruten.com
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hurtigruten.com/en-gb/agents
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Since parting ways with HX Expeditions last year, Hurtigruten has continued to strengthen its brand through the remarkable growth of its Signature Voyages – premium, all- inclusive cruises designed for deeper exploration and longer stays in port. Building on this success, Hurtigruten
is looking forward to expanding its Signature Voyages with the addition of Midnatsol from summer 2026, following a full upgrade. The ship will join Trollfjord in offering enhanced Arctic and Norwegian coastal journeys, meeting the growing demand for immersive, high-quality voyages. During the summer season, Midnatsol will sail the Svalbard Line between Bergen and Longyearbyen.
NEW INITIATIVES In September 2025, Hurtigruten launched its Nordic Tours brochure, which features a curated collection of
26 December 2025
small-group tours and self-guided packages across Norway, Finland and Iceland, allowing guests to experience the Nordic region’s natural and cultural beauty in more depth. Its touring range will continue to expand throughout 2026, something the cruise line sees as a huge growth opportunity. It has also launched its Open Village initiative along Norway’s remote coastline, offering guests the chance to experience the daily lives of three local communities – Træna, Bessaker and Sæbø. This programme promotes sustainable tourism by using smaller ships to reach lesser-visited destinations, while contributing around 250 Norwegian krone per guest per visit directly to the local economy. Instead of mass tourism, Hurtigruten champions a slower, more meaningful form of travel, one enriched with local traditions, food, music and activities, offered to its guests.
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More fam trips: Fam trips will continue in 2026, giving agents the chance to experience a Hurtigruten voyage first-hand.
New incentives: Agents signed up for Hurtigruten Rewards can earn 300 points (equivalent to a £30 retail voucher) for every Nordic tour booked, along with continued opportunities to earn on every booking. The offer is valid on tours of 10 days or longer.
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Enhanced support: Agents can expect more engagement, thanks to new account manager Danielle Radford, joining the team.
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travelweekly.co.uk/cruise Trana, Norway Raftsundet, Norway
new things to look out for
PICTURES: Raymond Engmark; Espen Mills; Trym Ivar Bergsmo
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