Suppliers must ensure the price is right A NOTE FROM THE EDITOR
For many people in the 1980s, a Saturday night staple was the TV gameshow The Price is Right. The concept of the show – contestants identifying the price of items to win them – might not seem particularly relevant to the travel industry in the current crisis. But striking a balance on future pricing that is both financially viable for suppliers and deemed reasonable by a nervous customer base is going to require considerable expertise and good sense. Hovering in the background is the issue of insurance, both for businesses and consumers, and the industry will be hoping underwriters can create products which are competitively and accessibly priced. First, however, suppliers will need to work together to ensure the right product is available at the right price for when travel-hungry customers
start to research their next holiday (pages 6-7).
Some of those I’ve spoken to this week fear the pandemic will signal the end of accessibly priced holidays as airlines, in particular, ramp up prices. But others believe attractive prices offered by accommodation providers and hoteliers will help to balance things out, at least in the short term. In recent years, holidays have increasingly been seen as essential rather than disposable expenditure for consumers. But in a post-Covid world, with a wealth of other considerations at play, there are no guarantees that will still be the case. In the months and years ahead, the need for the ‘price to be right’ will be more important than ever.
WHAT LUCY DID THIS WEEK
OFilmed a Clia webinar on Expedition Cruising to run in association with T
ravel Weekly.
OHosted more webcasts, with retailers Midcounties, Barrhead and Tailor Made Travel and tour operators Kuoni and easyJet Holidays.
OCouldn’t bear my toothache any longer, so went to Guy’s Hospital’s emergency dental clinic at 6am on Monday and had root canal surgery!
Note: Due to the bank holiday, next week’s Travel Lucy Huxley, editor-in-chief, Travel Weekly Group CONTENTS
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T ravel Weekly’s NEWS
Agents target UK tourism ‘opportunity’ 4 Trade pins summer hopes on ‘air bridges’ 4 Euro destinations gear up to reopen
5
Air safety guidance; price fears rejected 6 Refunds furore ‘dents trust in industry’ 7
Mental Health Week; Advantage; Zoom 8 Special reports Travel Weekly webcasts round-up
10
Travlaw answers your legal questions 12 Comment
Jacqueline Dobson: Domestic appeal 14
NEWS YOU CAN USE Product Balkan, Brand USA, Sandals, Celebrity 15
FRONTLINE Your Stories
THE QUEEN’S AWARDS FOR ENTERPRISE:
INTERNATIONAL TRADE 2020
agent diary Sharon Thompson: Painting as therapy 18
FOLLOW US:
travelweekly.co.uk @travelweekly
Cara Matthews Stevens: ‘I volunteer to feel useful’ 16
Get Social Staycations, Counsellors, Oliver Broad 19
DESTINATIONS UK & Ireland
Holidays at Home: With UK breaks tipped to be in high demand once restrictions are lifted, make sure you know how to sell staycations 20
Active & Adventure
Cornwall: Postcard from Jamaica Inn 24 Channel Islands: Wartime sites
25
Walking Holidays: Step up your knowledge of hiking in Andorra, Ireland, France, Australia, New Zealand 26
Australia: Q&A with a Kakadu ranger 28 BUSINESS NEWS
Ryanair bullish as it posts €1bn profit; NCL sets sights on ‘pent-up demand’ 30 Tui’s winter losses treble to €846m
European flight safety agency releases guidelines for post-lockdown flying 32
travelweeklyuk @travelweeklyuk 21 MAY 2020 3 31
Weekly digital edition will be available on Thursday, May 28
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