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Domestic travel is well placed to be the first to rebound, so how can you make the most of the market for holidays at home? Katie McGonagle finds out


DESTINATIONS HOLIDAYS AT HOME | UK & IRELAND


w travelweekly.co.uk


hile a recovery in travel abroad


looks like it’s off the cards this summer, holidays at home are likely to be the first to bounce back from the Covid-19 crisis. Sure, social distancing remains


key. Even as UK attractions and accommodation start to make their first, faltering steps towards reopening, they do so on the basis that guidelines can be enforced and coronavirus contained. But even with those restrictions in place, the UK is the most realistic option for clients in search of a holiday once lockdown is fully lifted. With that in mind, we’ve canvassed the experts to help you get up to speed on the best of British breaks, so you can switch-sell customers from their holiday abroad or give them a break to be getting on with until their overseas escape is back on the agenda.


REDISCOVER THE JOY OF HOLIDAYS AT HOME “It’s a common misconception that domestic holidays are somehow less exciting or glamorous than overseas trips,” says Rachel Coffey, sales and business development director for Trafalgar, Costsaver, Insight Vacations and Luxury Gold. “The right trip can open


up amazing new discoveries and experiences. It’s worth remembering the benefits of an escorted journey all still apply, and there are clients who don’t want to do the research themselves and want to be looked after every step of the way. “We definitely see a big


opportunity for agents to sell domestic guided holidays as government restrictions start to ease, and we are in a good place to support them.” As examples of the pros ²


21 MAY 2020 21


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