Sunshine sequels


Caribbean expert Nigel Tisdall suggests new ways to sell an old favourite to regular visitors


DESTINATIONS REPEAT VISITORS | CARIBBEAN


w Manchebo Beach, Aruba travelweekly.co.uk 21 MARCH 2024 35


ould you visit the same holiday destination 25 times or more? In Barbados, this happens so often that the tourist board runs a Loyal


Visitors Club that honours the island’s most dedicated fans, including some that have soaked up its sunshine on more than a hundred occasions. It’s a sign of the enduring appeal of this balmy region, which has bounced back from the pandemic with gusto. The Bahamas, for example, clocked up a record 9.7 million visitors in 2023 – including a hefty number from cruise ship arrivals – while Jamaica welcomed 4.2 million visitors, of which 42% were repeat guests. With a variety of landscapes and cultures, plus constantly


improving access and upgraded accommodation, there are plenty of options for agents looking to sell a second or third-time visit. Here’s some inspiration for where to send Caribbean devotees in search of a new adventure.²


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