SPOTLIGHT SHINE REWARDS CLUB


WHAT THE AGENTS SAID


NICOLA ARMSTRONG, Love2shop Holidays “The Shine Surprises Party is a great event for agents to get together. By coming to this kind of event, you begin


to understand how agents work. My message to P&O Cruises and Cunard would be keep it up and make this the first of many [parties].”


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MARK LOMAS, Market Place Travel “Sometimes you go to a function, hear the speech and then go home. But the Shine Surprises Party has been different. They


modules have been completed on Cunard’s Shine Rewards Club site since November – 12,000 more than over the same period the year before. “Cunard is in a different place to P&O Cruises,” Struthers adds. “For us, it is about getting agents to engage with Cunard to sell it with confidence. We want to show that we are an approachable brand and one you will have a fantastic holiday with. There are still misconceptions that Cunard is overly stuffy.” Delamere-White has high hopes for Shine


to drive business as P&O Cruises prepares to welcome two new 5,200-passenger ships over the next four years. “Shine is a great vehicle for us to


encourage more investment in both brands,” he adds. “The question is, what next? There are thousands of travel agents out there that are not selling cruise and want to get into selling cruise. We have step changes in capacity growth coming. “Travel agents will play a critical role with that.”


keep it interesting. When this came out, you could tell P&O Cruises wanted longevity – today has emphasised that.”


SHEILA ALEXANDER, Thomas Cook “The Shine Surprises Party has been nothing like what I expected. I joined Shine Rewards Club straight away. In


January, I booked 35 people on Iona, which is why I was invited here.”


CHLOE BOTTOM, Bolsover Cruise Club “It’s been brilliant, exciting from start to finish. I only joined Shine Rewards Club this year – it has some great


rewards. People will remember tonight and will work even harder.”


DIANE WORTH, Cruise Village “Shine Rewards Club rewards agents for what they have done. It is an industry first. The Shine Surprises Party has been


amazing, right from the moment we arrived at the hotel. Anyone that gives me a meal and a bit of disco is right up my street!”


18 April 2019travelweekly.co.uk35


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