There’s a lot of lip service in the hospitality industry. A lot of ‘we endeavour’ to do this. And ‘we aim’ to do that. But there’s also a lot of good, and game- changing going on. And it’s happening in remote places in the hands of small brands who are showing the rest of us how it’s done.
One of those is SALT, whose first hotel, SALT of Palmar in Mauritius, was even awarded Brand of the Year by the know-their- eco-stuff judges of the Positive Luxury Awards.
Being a Positive Luxury brand is a sign that you’re doing right by the world while you offer it a high-quality product. It means the brand has met the highest standards of innovation and environmental performance. And that it’s a star of the global culture
shift towards a sustainable economy. Winning one of these awards is something of which to be next- level proud. And SALT is proud plus some. It’s on a mission to operate hotels differently and help people take more positive travel actions, and this award proves it’s no pipedream.
Luxury doesn’t have to mean that you have to go without. Eco can be beautiful. Thoughtful can be stunning. And responsible has never been so desirable.
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