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Perugia


With its lively student population and well-preserved medieval centre, filled with cobbled alleys, terracotta-hued buildings and Renaissance frescos, the best of both worlds can be found in lesser-known Perugia. The capital of the Umbria region (known as Italy’s green heart), the city sits on a hilltop encased by valleys and mountains, so there’s plenty of fun to be had farther afield too.


Genoa


Once one of the greatest trading powers of the world, today Genoa is the gateway to the Italian Riviera. The capital of the Liguria region – and Italy’s largest sea port – the city is rich in art and architecture, artisan shops, excellent seafood eateries and quirky neighbourhoods. It’s also home to more than 100 palaces.


Bari


The capital of southern Italy’s Puglia region, Bari has everything you could want from a port city – an endearing, maze-like old town with narrow streets and sunny promenades, a traditional harbour bustling with fishing boats and daily catches, and some of Italy’s best, sandy beaches. Add to that a simple local cuisine of fresh vegetables and orecchiette and you could be in heaven.


Bologna


Often referred to as ‘the belly of Italy’, Bologna reigns as the country’s food capital. The heart of the Emilia- Romagna region, it’s where some of Italy’s best-known pasta dishes, meats, cheeses and wines originate from, such as tortellini, prosciutto and, of course, Bolognese sauce. The city is also home to the oldest university in the Western Hemisphere.


italia.it


Verona


Those in the know flock to Verona for its Shakespeare ties – it was the setting of the playwright’s Romeo and Juliet – but this charming little city in northern Italy’s Veneto region has much more going for it than that. A medieval town set between the Adige River, it features pretty piazzas, charming churches, impressive art, regional wine and countryside produce, and close proximity to the stunning shores of Lake Garda.


SIGN UP NOW FOR ITALY TRADE EVENT


The Italian Tourist Board is delighted to invite global buyers to the first Italian Virtual Week, powered by Travel Weekly Group, from November 2-6. This event is free of charge and open to travel agents, tour operators, concierge and independent agents keen to boost their Italy sales. Register at


travelweekly.co.uk/events


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