As seen
on screen Clients don’t need to go far to see their favourite filming locations, finds Alice Barnes-Brown
DESTINATIONS SET-JETTING | UK & IRELAND
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Highclere Castle, the setting for Downton Abbey PICTURE: Shutterstock/snapvision
travelweekly.co.uk
his year sees a new wave of high-profile movies and must-watch TV shows spotlighting glorious green fields, windswept shores and atmospheric urban spaces across
the UK – and while they might inspire your next night at the cinema, they could also inspire your clients to book a British break to enjoy those as-seen-on-screen locations in real life. The set-jetting trend – where travellers ‘jet off’ to places they’ve seen on TV or film – is growing. Two-thirds of respondents surveyed for Expedia’s Unpack ‘25 trends report said their travels had been influenced by places they’d seen on screen, with just over a third saying TV and film was more influential than the previous year. VisitBritain, which focuses on attracting inbound tourism to our shores, even launched a global campaign, Starring Great Britain, to draw travellers from around the world to visit their favourite filming locations. There’s plenty for UK-based agents to highlight too, especially as many British breaks don’t even require a flight.
HOME IN ON HAMPSHIRE Agents can capitalise on the release of the third Downton Abbey movie this September with a Downton-themed trip. Just Go Holidays’ two-day Downton Abbey – Behind the Scenes Exclusive tour is centred around a visit to Highclere Castle, the stand-in for the Crawley family home. With exclusive access to the Hampshire country house that day, clients can explore the building and grounds at their own ²
13 MARCH 2025
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